The Biggest Waste of Money in AdvertisingAs entrepreneurs, we cannot afford to waste money. We have to be careful where we invest our money, so we can gain the greatest 'return on investment'. And, as you know, the best place to invest money (that will actually come back to us) is in our marketing and advertising efforts. With this knowledge, the BIG question is: what is the biggest waste of money in our marketing and advertising efforts? The answer: NOT Tracking!!!
Make It Brain-dead Simple for Your Customers to BuyToo often we get too fancy with our customers. They are looking for a simple solution to their problem, while we're looking to impress them with our expertise, elaborate marketing pieces, and/or new widget. They just want the solution. You have it, but you're getting in the way of the sale...
Failing is the New CoolOver the weekend I watched the movie, Bedtime Stories, with my son. In the story when Sandler first meets his 'fair maiden' (who can't stand him at first), she comments that his hair looks goofy. Then, Sandler says, 'Goofy is the new handsome.' Well, with respect to Sandler and the movie, I'm going to change it up a little to fit the context of our conversation today. My new phrase is, 'Failing is the New Cool.'
Entrepreneurs Do It Yourself Marketing - Good Idea?As an entrepreneur, you have a to-do list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That's why getting help is essential. The question, though, is: what do I get help with?
Give Me Enough Time and I'll WinI was playing my favorite strategic card game, Magic: The Gathering, the other day with a few buddies of mine. We were only a few minutes into the game when my friend was ready to take me out of the game. I pleaded (okay, I begged) with him to let me stick around a few more turns. Without any hesitation, and with a straight face, my friend looked at me and said, 'No. If I give you more time, you can win.'
Procrastination Feels So RightAs entrepreneurs, we have a lot on our plate. Not only business activities, but when we venture home, personal activities. That's why learning to procrastinate the right way is a great skill to learn. So, to help you learn to procrastinate and feel great about it, I've created Weston's TOP 3 list of what entrepreneurs can procrastinate on:
Everyone Has a Plan Until They Get Punched in the FaceTwo activities I really enjoy are marketing and martial arts. They are from two, totally different worlds, but they do share some commonalities. One of their commonalities is planning.
2009 Goals Revisited - 8 Months Left!I'm not sure if you realize this yet, but 4 months of 2009 are just about history. There are only 8 more months left in this year...scary, huh? So, with this shocking information, let's re-visit your goals for 2009 and stay on track. Here's what to do: Pull out your 2009 Goals and Review them. Rewrite 'em with Victory and Next indications. Prioritize your 2009 Goals - get 'er done!
An Entrepreneur's Worst NightmareToday is TAX DAY - ugh. And this, my friend, is/can an entrepreneur's worst nightmare. Let me explain: Tax day IS an entrepreneur's worst nightmare because today is the day the government bends us over and takes all are hard earned money. And for some reason...the more you make...the more money they take. Personally, I think this is BS!
Does Your Business Make More Than Just a Little Peep?Easter is this weekend and the only candy besides chocolate that is allowed to be in the same sentence as Easter is Peeps! You know, the marshmallow treat that is shaped like a chick or a bunny. This awesome, little treat has been around for 56 years now! 1.2 Billion of them are sold worldwide every year! And there sales are INCREASING! So, what marketing lessons can we learn from these little treats (and its company)?
Don't Be a Marketing FoolYes, today is April Fool's Day, but that doesn't mean you should be a marketing fool today (or any day). In my opinion, the biggest mistakes in marketing are made in the follow up. Are you being a marketing fool, or are you being a marketing genius? Let me give you 2 examples of how Marketing Fools and Marketing Geniuses do things differently in their follow up...and how you can be a Marketing Genius!
Renew Your Office to Spring into ActionSpring begins this Friday (March 20th) and it's that time of year again - Spring Cleaning. Or as I like to call it Springing into Action. As an entrepreneur, you have a lot on your plate and even more on your desk. The beginning of Spring is the perfect time to organize your office, so you can spring into action this season. Here's how you can get organized and save time this Spring.
The Secret to Grabbing Your Prospects AttentionI'm not going to beat around the bush...the secret to grabbing your prospects attention is the use of a headline. Most entrepreneurs, marketers, and advertisers miss this! They think their prospects are somehow going to gravitate toward their ad or marketing message by way of 'the force'. Pfui. You must have a headline to grab attention! There is no other way.
Eliminating Business StressIn business, a lot of stress comes from worry. Will THIS get done? Will THAT get done? What if I don't know? What if I don't have enough time? The list goes on and on. But one question that is rarely asked is: do I really have to worry about this or that?
Make Strategic, Purposeful Actions a HabitIf you want to get more done in less time, you have to know where YOUR time is spent. Learn 4 Dimensions of Time and how you can utilize them to get more done in less time, while having fun.
Deal with Organized ChaosIn this article you will learn 3 characteristics successful entrepreneurs understand about 'organized chaos' and how you can adopt this mindset to leap frog your competition, get more done in less time, and have more success than you ever thought possible!
Unplug from the World, OftenWhen we try to get more done, we stress-out and push, push, push. Instead, try unplugging from the world and relax.
OUT with the Old and IN with the NewWhen it comes to making more money in your business, it's more of a mind game than it is a financial or marketing game. While these play a role, of course, they are secondary compared to your beliefs about making money.
Deadline Your SuccessIf you want to get more done in your crazy-busy life, you have to set deadlines and stick to them.
Indulge in the V.I.P. TreatmentIf you want to get more done in less time - while making more money - you have to learn to indulge in the V.I.P. Treatment.
The Juice is Worth the SqueezeTo make life worth the squeeze, we have to know what we want. Then, and only then, can we take action to make life worth living.
Well, Are You or Aren't You?No matter what you want to be when you grow up, you have to BE that person to become successful.
The Secret Weapon to Help You Finish Your Big Projects FastIn this article I will reveal the 'secret weapon' I use on a daily basis to get more done in less time and how you can do the same.
The 'Goal Setting' TrapThere have been thousands of books written about 'setting goals'. They're all similar in nature giving you the same steps to use. While these steps are the basics to 'setting goals' most, if not all, of these books do not tell you about the pitfalls and traps associated with each step. In this article learn more about the pitfall and traps and how I can lay out a road map for you without the pitfalls
Keep Your Momentum Moving Forward Toward Success with Specific HabitsTo become successful, you MUST have momentum behind you. While there are many strategies to build momentum, this article reveals yet another strategy to move you forward toward your own success.
[1] [2]
