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Wendy Maynard's Articles in Service

  • Your Diamond Mine: The Lifetime Value of Your Customers
    Many entrepreneurs focus all of their effort on looking for new customers. The big mistake is not developing a continuing stream of sales from existing customers – ignoring their lifetime value. Author Wendy Maynard offers tips on how to invest in the continuing stream of sales that can be realized over the lifetime of your existing and past customers.
  • The Remarkable Power of Thank You!
    An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty.
  • Keep Customers Happy While Your Are Away
    Whether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. Author Wendy Maynard provides tips on how to keep customers happy while you are away.

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