Wendy Maynard's Articles in Advertising

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Your Identity Speaks Loudly...What Are You Saying? Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not. Your Brand Makes People Feel Something Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself. Author Wendy Maynard shows you how to branding stablishes a superior benefit with you target audience that encourages long-term loyalty.

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