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Wendy Maynard's Articles Display Category|Title|Newest|Oldest To Get More Customers, Market Your Company by Solving Problems Author Wendy Maynard shares her advice on how to truly get to know your target audience and offer solutions to their problems, thereby increasing your sales. Create Systems to Leverage Your Time and Talent Author Wendy Maynard shares her tips and tricks on how to best leverage your time so you're spending more of it on revenue-generating activities. Tap Into A Strategy of Abundance (Is Your Mindset Holding You Back?) Author Wendy Maynard gives advice on how to turn around your "scarcity mentality" and make a success of your business. Offer An Ezine to Keep in Touch with Your Customers Author Wendy Maynard shares 5 compelling reasons why starting your own ezine helps you stay in touch with customers and build credibility. Marketing Your Business By Becoming a Published Author Author Wendy Maynard shares her tips and strategies on how best to exploit article marketing to enhance your marketing efforts. Develop a Marketing System to Collect Testimonials Author Wendy Maynard of Go Marketing Maven her tips and strategies for collecting and utilizing the all important client testimonial. When the Economy Slumps, Marketing Will Keep Your Business Thriving Author Wendy Maynard offers tips and strategies on adjusting your marketing in a tough economy. How to Create a Personality-Based Brand: Marketing Yourself as The Expert Author Wendy Maynard offers strategies on how to implement personality-based branding. Direct Mail: Your Secret Weapon for New Sales Whether you are trying to reach a decision maker in a corporation or a specific type of consumer, direct mail is one of the most powerful ways to market to your target audience. Author Wendy Maynard gives 8 keys to making sure your direct mail campaign works to drive new business to your door. The Marketing Power of Testimonials Author Wendy Maynard explains how to put the power of client testimonials to work for your and your business. Marketing Effectively: Getting to Know Your Customers Author Wendy Maynard explains how you can become a more effective marketer by taking the time to get to know your target audience and address their needs. Festive and Effective Holiday Marketing Ideas Author Wendy Maynard explains how you can thank your customers and drive new business to your company with these easy and effective marketing ideas to help you promote your business for the holidays. Marketing Effectively: Create systems for leverage By creating systems for your company, you’ll have more time to do the things you enjoy and the ones that bring in revenue. Instead of spending your day scrambling to get your daily tasks completed, you’ll be able to focus on the high payoff activities that will make your company more successful. You’ll also be able to reap the rewards of having more time to market your company leading to a steady stream of clients. Keep Customers Happy While Your Are Away Whether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. Author Wendy Maynard provides tips on how to keep customers happy while you are away. How a Blog Can Help Your Business If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe. Author Wendy Maynard shows you types of blogs and how they can benefit your business. Tapping Into the Power of a Mastermind Group Today, more and more people are harnessing the power of the Mastermind Group to help them think bigger. Combining the abilities of multiple individuals to solve problems, brainstorm ideas, seek solutions, and develop strategies creates greater results than going it alone as a "lone ranger." Author Wendy Maynard provides guidelines for effective masterminding. Internet Marketing: Turn Your Website Into a Super Selling Machine! A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time. Author Wendy Maynard provides powerful tips to accelerate the online marketing power of your website. Your Brand Makes People Feel Something Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself. Author Wendy Maynard shows you how to branding stablishes a superior benefit with you target audience that encourages long-term loyalty. No Leak Marketing: Plug the Holes in Your Business Bucket Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. Author Wendy Maynard gives you the tips you need to plug your marketing holes. Word-of-Mouth Marketing: Offer Incentives for More Referrals People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them. Effective Marketing: First Impressions Count By trying to create your marketing materials cheaply, you end up looking…well…cheap. Many business owners do not realize the high cost of this mistake. Unprofessional and poorly designed marketing materials create a sub par impression in the minds of your prospects. Author Wendy Maynard explains why you can't afford to look unprofessional. Internet Marketing: Is Your Website Sticky? A website is one of the most powerful marketing tools that you can implement. And, it can be expanded and changed over time. Make sure that your website includes content that will keep your prospects coming back. This is called a “sticky” site. Author Wendy Maynard offers tips to make your site stickier. Small Business Marketing: Brilliant Branding Builds Business Branding is not what you say about your company and products; it's about your customers' perception of your company and products. Marketing a memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems. Marketing Infoproducts: Package Your Brain! You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts. Leverage the Power of Networking Events Networking is, without a doubt, one of the best and most cost-effective ways to build long-term relationships with pros pects and referrers. Networking events can be an amazing addition to your marketing repertoire. Make sure you are leveraging them to their FULL potential. Six Tips to Skyrocket Your Subscribers Do you want to grow your subscriber list to your ezine or newsletter? Then it makes sense to invest some time to make sure your website effectively promotes it. This article features six strategies to implement on your website that will help you build up your list by making it easy for people to subscribe. Marketing Becomes Easier When the Brand is YOU For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. To Earn More, Learn More! To be successful in your industry, it is crucial to stay up to date. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise. The Remarkable Power of Thank You! An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty. Creative Packaging and Pricing To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers. Powerful Presenters Close More Sales Presentations are a key aspect of the sales cycle that can't be ignored. In order to get new clients, you must become a master of the art of a quality presentation. To Make More Sales, Get Out There and Network! Do you have a routine of networking. If you are not reaching out on a regular basis, how will people know about you? You have to show up to networking groups consistently and persistently to build relationships. Powerhouse Marketing With Persuasive Postcards The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities. Attract More Customers With the Magic of Marketing Make a commitment to your marketing and you’ll find your business will grow as a result. Author Wendy Maynard describes marketing strategies to keep your sales pipeline full. This will lead to the ability to turn less desirable work away because you are in demand, you'll be able to raise your prices, and you will make more money! Good Design Makes Good Sense Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your message. Effective Listening Equals Effective Leadership: Learn How! No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome. Drill Down Deep: How a Niche Draws Em In Selling to the widest possible pool – trying to be all things to all people – is limiting your ability to make money and attract customers. Author Wendy Maynard explains how a well-defined niche will make your marketing more cost effective and your business more profitable. Your Diamond Mine: The Lifetime Value of Your Customers Many entrepreneurs focus all of their effort on looking for new customers. The big mistake is not developing a continuing stream of sales from existing customers – ignoring their lifetime value. Author Wendy Maynard offers tips on how to invest in the continuing stream of sales that can be realized over the lifetime of your existing and past customers. Seminar Secrets: Beyond Working the Room When you are at a seminar, workshop, or other networking event, are you using it for its full marketing potential? Author Wendy Maynard offers some powerful suggestions to make your next event a money-making endeavour. Project Management: Avoid Work Scope Creep! If you aren't managing your projects effectively, you will find your work scope growing and your profits dwindling. Author Wendy Maynard offers some tips to keep your work scope in check. Search Engine Optimization - How to Improve Your Ranking Author Wendy Maynard explains how to get your website ranked well by the search engines. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy – it isn’t a quick fix. A website is a dynamic marketing tool that you are building over time. Treat it well, give it love and attention, and your long-term rewards will be well worth your efforts! Overwhelmed by the Daily Deluge of E-mail? Author Wendy Maynard writes tips on managing e-mails. Part of being an effective marketer is being an effective time manager. One of the biggest time drainer is our In-Box. Learn to tame your e-mail beast! Website Traffic: Build It and They May Come Back Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Author Wendy Maynard provides 7 tips to improve your website’s sales power and get visitors to come back again and again. Six Great Reasons to Hire a Professional Writer Hiring a professional writer can give all of your materials greater impact. Powerful and clear copywriting will work to inform, persuade, and motivate your reader. Is Your Website a Warty Toad? Many business owners do not harness the full power of their website. Find out if it's time for a website overhaul. Author Wendy Maynard offers some tips for evaluating your website. Newsletters are Marketing Machines! Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started. Make Your Marketing Solve A Problem Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver." Achieve Your Goal and Get Exactly What You Want! No matter how ambitious your goal, you CAN achieve it. You do it by taking one little step at a time. Wendy Maynard provides specific tips to help you get exactly what you want. Silver Surfers: Successful Online Marketing to Seniors More and more seniors are surfing the online world. If your company wants to catch this wave, offer a website that makes it easy for your users. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend. Attract Your Dream Customer! Guest Author Wendy Maynard describes specific strategies that will help you define and attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers. 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