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V S RANGARAJAN's Articles in Management Show All|Display Category|Title|Newest|Oldest STRATEGIC PLANNING IN ORGANISATIONS IS BECOMING DIFFICULT– an opinion report I) INTRODUCTION The Strategic Planning is referred to long term planning in a business organization. As the first step, the General management of the organization keeping the Overall objective of the organization in mind derives the Business Strategic Plan Then the General management derives Strategic Plans for the individual functional departments of the organization Strategic Planning is considered as an important activity in Managing business entity. This is more so in the case of large scale business organizations Now a days the relevance of Business Strategic Planning is losing its importance due to rapid changes ( more than what is ideal ) that are taking place in the environment Organizations need changes in the environment at an ideal rate which brings benefit to Self, Consumer, Society, Government and others but will not prefer changes at a very high rate more than its withstanding power The author of this article wants to high light on the rapid changes that are taking place in the environment ( in terms of technology, nature, culture of the people, etc ) and how it is affecting the Business Strategic Planning activity of the business thus making the activity a meaningless exercise. Companies now a days consider Short term Planning activity as more meaningful activity than the Long term activity and hence prefer to prepare Short term Plans for the purposes of managing the departments rather than Long term Plans The following paragraphs of the article describes how Managers employed in the business organization are finding difficult in performing the activity of Functional Strategic / Long Planning SEGMENTING THE POPULATION LEADS TO EFFECTIVE RESEARCH INTRODUCTION Population definition is an important function in the Research Process. This is carried out as the first step in arriving at the Research Design Population definition helps to plan the Research process ( Budgeting, Scheduling, Resource planning, etc ) more effectively ‘Well planned job is half done’. To plan well the researcher needs to have all the information about the population Only from the well defined population sample has to be drawn, data has to be collected, analysis has to be conducted using the statistical tools. Hence the population definition forms the foundation for the proposed research study The author of this article wants to high light the importance of segmenting the population to derive accurate results more economically 4 ‘S’s ADOPTED IN BUSINESS ORGANISATIONS FOR EFFECTIVE COMMUNICATION Present day business organizations adopt different methodologies in communicating the message to its stake holders making use of the favorable changes that have taken place in the environment. OPERATING ON DIRECT REVENUE GENERATION TARGET IS DISADVANTAGEOUS – A CRITICAL ANALYSIS Target is the goal fixed for the employee which he has to achieve in performing his duties fixed by the company only or fixed by the company with the employee or fixed by the employee himself based on matching the opportunities that exist for him to perform the activity and his capability GLOBALISATION AND BUSINESS RESEARCH Subsequent to Globalisation process that has taken place the magnitude of the research activity has increased considerably POSSIBLE REVERSE STRATEGIES IN MANAGEMENT AND THE SITUATIONS The Globalistion , Liberalisation and Privatisation process of the countries have put the companies to work in a dynamic environment. Strengths and Weaknesses - Opportunities and Threats analysis. The company before it comes out with the strategic plan should be aware of the Opportunities and Threats that exist in the environment and the companies Strengths and Weaknesses in terms of Management, Production, Marketing, Finance and HR EMERGING MANAGEMENT PARADIGMS – MANUFACTURING SECTOR Lot of developments have taken place in the present day manufacturing sector compared to the level of the sector which was two decades back due to the following factors 4 ‘Ps' IN SELLING PROCESS 4 ‘Ps’ IN SELLING PROCESS The 4 P’s mentioned are not the 4 P’s of Marketing Mix (Product, Price, Promotion and Place ).	Publish for Free Sign Up For Free Learn More Your Ad Here Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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