The subject ' Managerial Economics ' could be coined as' Economics for Administrators'Article by Prof V S Rangarajan:
The subject ' Managerial Economics ' could be coined as' Economics for Administrators'
Introduction
The scope of the subject Managerial Economics really covers only from the industry angle and not from the firm angle and cannot be used for managing the firm without using the findings of other related concepts.
all the concepts of the Managerial Economics are only Macro economics and there is nothing like Micro economics as being understood. If at all the experts want to call the concepts of Micro economics as tools of Managers of business it is not r
‘DECISION ON THE FINANCIAL STRUCTURE IS MORE CRUCIAL THAN ONLY THE CAPITAL STRUCTUREFinancial structure is the composition of
Capital structure - capital funds and
the Borrowed funds structure - funds from financial institutions and banks
The decision on the borrowed fund structure is more important in increasing the profitability of the company than the capital fund structure especially in the capital scarce situations
The value of the fixed assets of tiny / small scale ind
SUPPLY CHAIN IS PRODUCTION ORIENTED AND MERCHANDISING IS OUTSOURCING ORIENTEDThe origin of merchandising activity is retail marketing function whereas the origin of supply chain management activity is marketing function
The task of merchandise manager is more complicated because of the number of goods to be procured for retailing, number of suppliers to be dealt, number of customers to be dealt, etc is more
this article high lights the difference between the merchand
STRATEGIC PLANNING IN ORGANISATIONS IS BECOMING DIFFICULT- an opinion reportI) INTRODUCTION
The Strategic Planning is referred to long term planning in a business organization.
As the first step, the General management of the organization keeping the Overall objective of the organization in mind derives the Business Strategic Plan
Then the General management derives Strategic Plans for the individual functional departments of the organization
Strategic Planni
SEGMENTING THE POPULATION LEADS TO EFFECTIVE RESEARCHINTRODUCTION
Population definition is an important function in the Research Process. This is carried out as the first step in arriving at the Research Design
Population definition helps to plan the Research process ( Budgeting, Scheduling, Resource planning, etc ) more effectively
'Well planned job is half done'. To plan well the researcher needs to have all the information about the popu
DESIGNING THE MBA COURSE - RIGHT APPROACHDESIGNING THE MBA COURSE - RIGHT APPROACH
INTRODUCTION
The Management courses are having many subject areas like Marketing Management, Research Methodology, Production Management, etc of the business areas.
These subjects are basically derived from other subjects like psychology, sociology, economics, statistics, mathematics, etc but oriented more towards managing a business venture
INDICATORS TO TAKE DECISION ON THE PURCHASE / TAKE OVER OF THE BUSINESS COMPANYThe company to be successful must perform efficiently in all the functional departments viz Production, Marketing, Finance and Human Resource Development. Like individuals go for regular medical check up to rectify the health problems at the appropriate time to avoid post mortem happenings business units should also undergo audit check up to rectify mal functioning of units without delaying before
INDUSTRY CONSULTANCY CELL IN INSTITUTES CONDUCTING MBAThe college and the industry could work together jointly to achieve win win situation benefiting each other
MARKETING IS TOP LEVEL MANAGEMENT AND SALES IS SECOND LEVEL MANAGEMENTMarketing function precedes the production function whereas Selling function starts after the production function
4 ‘S's ADOPTED IN BUSINESS ORGANISATIONS FOR EFFECTIVE COMMUNICATIONPresent day business organizations adopt different methodologies in communicating the message to its stake holders making use of the favorable changes that have taken place in the environment.
COMPARITATIVE ANALYSIS ON MARKETING RESEARCH STUDIES CONDUCTED AT UNIVERSITIES AND BY THE INDUSTRIESThe research is knowing the unknown by following the process of collection of data, analyzing the data and arriving at findings in a well planned systematic manner
HYPOTHESIS IN MARKETING RESEARCH - VIEWING IT DIFFERENTLYHypothesis is a tentative statement about the probable solution to a problem of research study well in advance prior to conducting the research study
OPERATING ON DIRECT REVENUE GENERATION TARGET IS DISADVANTAGEOUS - A CRITICAL ANALYSISTarget is the goal fixed for the employee which he has to achieve in performing his duties fixed by the company only or fixed by the company with the employee or fixed by the employee himself based on matching the opportunities that exist for him to perform the activity and his capability
‘STATISTICAL ANALYSIS IS USED NOT ONLY FOR RESEARCH FINDING PURPOSE IN THE MARKETING RESEARCH PROCESS' - AN ANALYSISStatistical Analysis is the process of collection and analysis of data and arriving at the findings.
TECHNOLOGY AND CHECK LIST FOR SELECTION OF TECHNOLOGYThe usage of the machinery component in the Process of Manufacture of the product in the stages involved in production of the product is the technology
GLOBALISATION AND BUSINESS RESEARCHSubsequent to Globalisation process that has taken place the magnitude of the research activity has increased considerably
OPPORTUNITIES AND CHALLENGES FOR ENTREPRENEURSHIP IN GLOBALISING INDIAGlobalisation is the process of removing the territory boundaries of the countries for the purpose of trading and making the entire space as one territory
AN ANALYSIS ON MIDDLEMEN IN MARKETING - SELLINGThe functions involved in running a business venture could broadly be classified into the following four functions (viz ) Production, Finance, Marketing and Human Relationship Management
RESEARCH PROPOSAL - A CONVERSATIONThe author of this article wants to high light the importance of Research in BUSINESS.
Hence considered an actual situation to explain
Conversation between a Manager of the company and the Market Researcher
POSSIBLE REVERSE STRATEGIES IN MANAGEMENT AND THE SITUATIONSThe Globalistion , Liberalisation and Privatisation process of the countries have put the companies to work in a dynamic environment.
TECHNO - ECONOMIC FEASIBILITY REPORT ( TEFR ) OF AN INDUSTRIAL PROJECT / PROJECT REPORT( contents and sequence )Is a 'Plan of action report' (normally printed and bound) which could be used for setting up an industrial project / business activity. It is a Blue print of the business proposed to be set up
Ph D THESIS REPORT IS THE CONSOLIDATION OF MANY NEED BASED PROJECT REPORTS PREPARED AT DIFFERENT OCCASIONS ON THE CHOSEN TOPIC - A critical analysisPh D thesis report is prepared by the academicians for building up on the theory of the findings of the inventors of the basic concepts. The academician who has liking on a particular subject and wants to acquire more knowledge hunt for information from all the sources. Based on the knowledge which he has acquired he gains confidence in that particular subject and contributes to the existing avai
ETHICAL ISSUES IN SELLINGEthics in business is act of adhering to fair deal in the transactions, voluntarily, the mentality of adhering to fair deal which is not because of the fear of controlling authorities but arising out of the interest of well being of humanity as a whole
WHAT THE MANAGEMENT OF THE COMPANY CAN DO TO IMPROVE THE PERFORMANCE OF A SALESMANWith the increase in competition the companies are struggling hard to capture their share in the existing market and also finding ways to tap the untapped market to enlarge their market size
PROBLEMS AND PROSPECTS OF SELF HELP GROUP ( SHG ) and SUGGESTIONS TOWARDS ITS REVIVALSHG is the small group formed by the women members ( normally 20 members ) residing in a particular locality, possessing the core skill capability of producing a product individually or in groups and have started business venture of their own with the support of the Government agencies.
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