Three Success Stories: This Economy Can Be BeatIt's no secret that there's more of a struggle to fill up vacancies these days. Our stormy economic climate means that seniors communities that never had trouble filling up units before now have to compete on a whole new level.
Coaching Your Company To Sales Success!With the New Economy, we need a new approach to sales in senior communities. Executives and Marketing Directors need to up their game as never before and new strategies and approaches have to deal with the new economic realities. Business as usual is just not going to cut it - the decline in occupancies and the rise in attrition are trends we must confront.
Overcome The Economy With OutreachThe pressure is on - no question about it. Marketing directors are under the gun like they haven't been in years - from a leadership that needs to combat frightening declines in vacancies at senior communities.
The Incredible Importance Of OutreachThese are historic economic times, nobody denies that. The seniors housing industry, like most other industries today, face big challenges. The one I would like to focus on is traffic. In working with clients nationally, we have found traffic to be at an all time low. Obviously, low traffic equals low sales - and, after years of boom growth, it's hard for marketing professionals to suddenly deal with having to sharpen their strategies.
Achieving Supreme Customer SatisfactionI've always emphasized the need to 'drill down' and connect with your sales prospects on a personal level.
In The Door To Stay: Convert Visits Into New Residents!The on-site visit and, when necessary, the follow-up is what leads to the close. On average, however, the senior housing industry only converts 20% of Independent Living and 22% of Assisted Living on-site visits to residents. By using proven methods, you can boost that figure to a 50%+ conversion rate - and boost your revenues significantly in the process!
