Low Cost Marketing Brings Great Results - Says HumptyAs the recession bites and budgets are cut you need low cost ways to retain customers, and bring more profitable customers to you. Genuine Customer Engagement, leading to market dominance, is the key you seek. Does it work? Read to check out the evidence.
Customer Engagement and LeadershipCustomer Engagement is delivered by simple human relationship building. It is not a computer program, as promised by the misleadingly titled 'Customer Relationship Management systems'. It arises through a sensitive conversation where values are exchanged and involvement grows. Providing the right environment that fosters these types of relationships is essential to get good customer related results and to recruit and retain top quality staff.
Deflation - The Real Enemy Of Your Successful BusinessDeflation, much worse than recession, is becoming a real danger to your business. Governments cannot come to the help of businesses. You are responsible for the survival of your firm in tough times. You need to look to providing ever better goods and services at the lowest possible cost, so as to gain the ongoing support of your customers through customer engagement, starting today.
Industry Profits May SlideToday pundits forecast 'doom and gloom' yet 'there are bargains to be had'. Many senior business people are optimists and find life tough. Others have contingency plans ready. In a downturn, well over 90%, of business continues. Its tough, not impossible. If you offer wanted products and services you can always find a customer. But 'finding' (and its natural ally 'keeping') is much easier if your
In the Sub-Prime Fiasco What Happened to the REAL Customers?One year on and the sub-prime fiasco in the finance markets has led to a sequence of knock on effects. John Moulton, on BBC Radio 4, has observed that those top executives who caused the problem are still mostly in post and collecting huge salaries whilst 'waiting for something to turn up'. Isn't it about time they made way for executives who will ethically build company worth through excellent Cu
Humpty Dumpty the Psychologist says Customer Satisfaction is not Customer EngagementUnderstanding customer engagement is the key to continuing business success. Being able to measure it provides you with the detailed knowledge to build your customer engagement throughout your organisation. This knowledge then enhances your ability to build and sustain a competitive edge that is firmly based on having the best sales force in the world - your engaged customers - working for you in
Tough times? The Answer is Engaged CustomersIn tough trading times keeping valuable customers is the key to long term success. When customers are engaged with your company then, not only do they stay with you but they actively promote your company to others. This article uses examples to show why this is true and leads on to what you can do about it to ensure your survival and success.
