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Tim Knox's Articles in Web Design

  • The 8 Things You Must Know To Build A Great Website
    Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition.
  • Does Your Website Induce Seizures?
    If visitor's are not clicking past your fancy Flash intro page, you don't have to be a genius to figure out that therein lies your problem. Remove the Flash intro page for a few weeks to see if your website's click-through rate improves and the number of page views increase. "Click-through rate" refers to the number of visitors who click links on your homepage to go deeper into your site. "Page views" refers to the overall number of web pages that were viewed by visitors. If click-through and page view rates improve, you'll know that the Flash intro was your problem.
  • Website Design Considerations
    If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn't take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites.
  • The Big Website Question: If You Build It, They Will Come
    Assuming that a website will automatically attract customers is the single biggest mistake that many business owners make. It is this mistake that eventually leads them to dismiss their website as a failure and abandon their online sales efforts.

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