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Thotsaporn Khumwaree's Articles in Sales

  • Training salesmen in the new product line
    The next step was to teach our sales force about the new products we had just added. There were just under 2,000 products in the new line. How did we do it? By making it as easy and painless as possible. The perfect solution? Television!
  • Sell the salesman
    Flagrant errors in managing a sales force are easy to discern. What may be harder to spot are the subtle mistakes or oversights that can be just as counter-productive to profit-making and sales force motivation.
  • Motivate the salesman by helping him
    The bigger tire firms restrict the dealers not only to a narrow profit margin but sell through countless distributive outlets, including their own stores. This further depresses both prices and profits. We, however, gave the independent tire dealer territorial exclusivity. We made sure the salesmen understood this.

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