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Thotsaporn Khumwaree's Articles in Business

  • All morale problems are serious
    No sales manager worth his title will ignore a morale problem or treat it lightly. He knows that all morale problems are serious because they adversely affect a salesman's performance which, in turn, affects the company's profits.
  • An approach that solved the problem
    Before our next sales meeting, I laid plans hoping they would effect a cure. As part of our sales force motivation program, we formed a Million-Dollar Club with award plaques and jewelry. Since Bill had reached that sales plateau first, he became the first charter member and president of the club.
  • Finding the key to success
    At Cadillac, the first thing we did was to build such strong identity for our new line that it was hard to ignore. We chose the trade name to encompass the entire line of safety products that is required by customers as-a result of a new law in the United States called Occupational Safety and Health Act of 1970. The name describes the product line clearly and precisely.

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