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Sharon Housley's Articles in Business

  • How Is Your Business Different?
    Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives.
  • Business Card Tips
    Networking is an invaluable opportunity, and one that should not be wasted. In order to maximize networking, it is strongly suggested that all business professionals carry business cards. The business cards can be exchanged during introductions, both as a convenience and as a memory aid. In other words, business cards allow networkers to further the relationship through future contact.
  • Reflections of 2006 and Predictions for 2007
    For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories.
  • Unique Selling Proposition
    Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.

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