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Scott Gingrich's Articles

  • CRM Budget: How To Bring Your CRM Project In On-Budget
    It seems that having a project come in On-Budget is the and holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business' financial health and warrants more "measure twice, cut once" consideration before beginning.
  • Contact Centric vs. Account Centric CRM: Which Small Business CRM Software Is Right For You?
    There are two basic paradigms for CRM systems: Contact centric or Account Centric. Depending on your business requirements, one is the better approach. This article will help you identify which approach is right for you so that you can find the right CRM software.

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