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Sandra P. Martini's Articles in Small Business Show All|Display Category|Title|Newest|Oldest Do You Have An Iron Cage Around Your Customers? You ordered a glass of wine and two bottles of water. The bill came to US $40 Are you shocked? Horrified? Common Courtesy as a Client Magnet I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them. What have you done? Do you remember the day you worked for a company -- large or small, it doesn't matter -- and dreamed of owning your own business? Where are You in the Hierarchy? There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you - think of this as the "know, like and trust" factor you hear so much about. What business are you REALLY in? Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service. Are You Client Friendly? There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". So I have to ask you, are you "client friendly" - that is, are you easy to do business with? The Most Common Client Objections and How to Deal With Them "A desire can overcome all objections and obstacles." -- Anonymous Think about the above quote for a second. When you want, I mean REALLY want something, you can almost always rationalize getting it. You find a way to overcome that nagging little voice whose job it is to object and throw up obstacles. I want you to view objections as a good thing. Yes, seriously! 5 Success Indicators to Knowing If You Have a Hobby or a Business I'd like you to take a step back, look at your business as an outsider would and ask the question "Is this a hobby or a business?" Put aside the anger that immediately boils to the surface because, after all, you are working 12 hours a day, 7 days a week; eating and non-sleeping this entity known as your business with little financial return and look at it objectively. New Year's Resolutions, "The Word" and a Small Business Retreat Do you spend so much time working IN your business that you never work ON your business? The corporate world knows the value of taking time out to assess what is going right, what is going wrong and what just plain isn’t going anywhere. It is critical to take time out to plan for the upcoming time period, be it a year, or even a long-term goal. Otherwise, how can you get where you want to be if you don’t know where that is? Podcasting: What is it and how can it help your small business? Our world has gotten increasingly "grab and go" and podcasting allows the customer/client to subscribe to a podcaster (read "entrepreneur") that he likes and automatically get all the latest information from that person via audio files which he can listen to in his car, take to the gym, listen to on a plane, take on a walk. . .you get the idea. As such, it makes sense for the small business owner to jump on the podcasting bandwagon. Who's Watching YOUR Money? 7 Tips for Hiring the Right Bookkeeper Hate bookkeeping? You're not alone! However, before you run out and hire the first person who claims to be a bookkeeper, be sure to follow these 7 tips. You can't afford to hire the wrong person to manage your finances. Give Yourself a Raise -- Get an Assistant Is your “to do” list longer than your arm? Are you so busy taking care of the urgent that you never get to the important? Do you consider the thought of getting some help but then think “I can’t afford it” or “No one can do it as well as I can”? If so, you’ve got a lot in common with most other small business owners.	Publish for Free Sign Up For Free Learn More Your Ad Here Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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