Sandra P. Martini's Articles in Marketing

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Do You Suffer From Marketing Overwhelm? It's important to remember that good marketing is about two things: 1/ educating your community (target audience) about what problems you solve and 2/ building a relationship with those in your community. Top 5 Tools For Insuring Your Marketing Plan Attracts Clients In order to insure that your pipeline doesn't dry up as existing clients take vacations or move on, you want to overfill your marketing funnel in order to create a waiting list of people who want to work with you. Does Your Marketing Plan Fit? Ask small business owners what they are afraid of most in their businesses and you typically get one of two responses: marketing and bookkeeping. We’re going to tackle just the marketing side today and leave bookkeeping for another day. How to create a dynamic marketing plan -- Part III: Diving Right In You’re finally ready! Now that you’ve written your goals, broken them down into manageable pieces, set your objectives, it’s time to take action and make things happen! How to Create a Dynamic Marketing Plan -- Part I We all recognize the importance of having a business plan (even if we haven’t yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is one that you review weekly, monthly and quarterly. 9 Low Cost No Cost Marketing Tips & Techniques Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? This article reveals tips and techniques that are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today. Are you making these mistakes?

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