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Sandra P. Martini's Articles Internet Marketing Entrepreneur Small Business Online Business Ezines Blogs and RSS Articles Email Sales Marketing Promotion Management Home Based Service Business Data Recovery Display Category|Title|Newest|Oldest 3 Common Mistakes That Could Lose You Ezine Subscribers We all get ezines, we all read *some* of them -- I just went through a "decluttering" process where I unsubscribed from about 10 ezines. All because they failed to meet my expectations. Unsubscribes typically occur as a result of one of the below; these are easy to correct and well worth the time involved. 3 Processes to Put Your Business on Automatic Pilot I often talk about implementing systems in your business to keep everything running smoothly. Lots of people talk about systems and processes, but very few actually explain what that means. 3 Reasons Your Prospects Aren't Buying From You Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline. 3 Simple Steps to Insure Your Clients Pay You You’ve done the marketing, you’ve filled your funnel and the phone starts ringing – you’ve got a new client! Now what? Whether you are a consultant, coach, virtual assistant or other type of service provider, it’s important to insure you start off your client relationship properly. 3 Steps to Getting The Most Out of Conferences and Workshops Once you return home from a conference or workshop, it's easy to forget all the things you learned and promised yourself you'd implement. After all, you're back in your regular environment: your family needs attention after you've been gone, work tasks have piled up, personal items need handling. How are you to "catch up" and incorporate all the new things as well? 4 “Must Knowâ€� Tips for Pricing Your Services One of the worst moments in a business owner’s life is that silent moment between when you quote your rate to a potential client and his response. True, that hardly a second goes by, but it can feel like an eternity. “Will he hire me?” “Did I go too high?” And when he says “YOU’RE HIRED!”, a new set of doubts creep over you... 4 Requirements for a Successful Teleseminar Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the "how", let's discuss the different types of teleseminars and why each is a valuable service you can offer. 4 Unconventional Ways to Market Your Ezine There are hundreds of ways to market your ezine. Some are good, some are expensive and many are both. We've all heard of: * article marketing (effective if done right) * ezine advertising (can work) * Google Adwords (can be expensive) * purchasing lists (I don't recommend) * hosting teleseminars (very effective if marketed well) But have you considered. . . 4 Ways to Build Your Ezine List Without Spending a Dime I want to cover the Top 4 ways I built my list. Each of the following items can be done without spending a dime. 5 Must-Haves for Your Business Retreat The corporate world knows the value of taking time out for a step back, taking time to assess what is going right, what is going wrong and what just plain isn't going anywhere. 5 Simple and Easy Ways to Use Facebook to Market Your Business Facebook is another in a long list of social networking sites. There's MySpace, LinkedIn, Ryze, etc. Certainly too many to join and keep up with AND run your business at the same time. Are these sites just a place to hang out and avoid work or do they have a place in the busy entrepreneur's life? 5 Steps For Getting Clients Quickly I received an email from a struggling business owner the other day. She’s good at what she does, but is in danger of closing her doors after being in business for over 3 years due to a lack of long term clients. The problem? There are actually two... 5 Success Indicators to Knowing If You Have a Hobby or a Business I'd like you to take a step back, look at your business as an outsider would and ask the question "Is this a hobby or a business?" Put aside the anger that immediately boils to the surface because, after all, you are working 12 hours a day, 7 days a week; eating and non-sleeping this entity known as your business with little financial return and look at it objectively. 5 Survival Tactics for When Everything Goes Wrong You know the type of week. * You’ve worked hard and are gearing up to launch a new product when a vendor calls and says that he can’t get the new website up on deadline which is “okay” because the graphic artist’s computer crashed and your product picture isn’t ready anyway. They’ll get back to you. What do you do when it all goes wrong? 7 Simple Ways to Consistently Build Your Ezine List HOW do I build my ezine list? or How do I get more people to sign up for my ezine list? 7 Strategies Guaranteed to Increase Your Productivity Have you ever felt exhausted at the end of the day, knowing you worked your butt off and yet wondering what the heck you actually accomplished or, worse yet, wondering why nothing has been crossed off your “to do” list? It’s frustrating to say the least. Here are seven strategies guaranteed to increase your productivity…and I don’t use the word “guaranteed” lightly! 7 Tips to Staying Motivated While Working From Home You’re doing it. For years you’ve wanted to work from home and you are finally doing it. You are no longer an employee who has a “J O B”; you are now a business owner, self-employed, ruler of your own destiny AND you have inherited all the responsibilities that come with owning a business. We often get so busy running our businesses that we forget why we started them in the first place. This article shows you how to keep motivated. 7 Tips To Working Successfully In Your Home Office Remember the commercial of the woman in a business suit top, pajama bottoms and bunny slippers while on a conference call? Way back when, I used to think that symbolized home office life. Ahhh, the joy of it. Once I started running my business from home, however, reality set in very quickly! 7 Tips to Writing Great Articles Which Showcase Your Expertise As a business owner, do you find yourself needing to write more and more? You've probably heard that you should be writing articles to promote your business (and it is a great, no cost way to showcase your expertise), but may be leery of starting. Here are 7 tips to get you writing effective articles. 7 Tried and True Ways to Get More Subscribers You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. Great! Now what? The question I'm asked most from new ezine/newsletter publishers is how to get more subscribers on their list. Here are 7 simple ways for you to grow your ezine list - - with integrity and authenticity! 9 "Low Cost-No Cost" Marketing Tips & Techniques Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? 9 Low Cost No Cost Marketing Tips & Techniques Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? This article reveals tips and techniques that are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today. Are you making these mistakes? An Introvert's Survival Guide to Marketing Traditional “business building rules” tell us that we need to network. Attending a charity breakfast where you give a 2-minute spiel on your business, community luncheon where you eat rubber chicken and another cocktail hour where you feel like you’re on a speed date going from business owner to business owner with barely enough time to remember their names, much less make a great impression. Are You "Shooting" Your Marketing Dollars with a Shotgun or a Rifle and WHAT's the Difference? In marketing your services or widgets, what approach do you use? Do you scatter your marketing efforts over a range hoping to hit something? Or do you take careful aim, hitting the target more times than not? Are you a "Dynamic Dan", "Opportunistic Oliver" or "Scared Susie"? As a person, your success, or failure, depends in part on how well you adapt to change. Are You Client Friendly? There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". So I have to ask you, are you "client friendly" - that is, are you easy to do business with? Are YOU Ready for Lightning to Strike? As you pull into the driveway, you notice that the kitchen light is off. “Hmm, thought I left that on,” you think. Once you get in, you realize that all the clocks are flashing “12:00” and that you had lost power. It’s no big deal until you go to turn on your computer and smell something burning. It’s your worst nightmare – your computer and everything on it is FRIED! Are you where you want to be? 5 critical tools to get you there. Are you so busy handling the day-to-day tasks of running your business that you're surprised to learn another month/year has passed and you're no closer to reaching your goals? Learn how to plan for the upcoming time period, be it a quarter, a year, or even a long-term goal. Otherwise, how can you get where you want to be if you don’t know where that is? Article Marketing Repurposing Strategy - Creating Information Products We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. "informative content", should be relegated to your hard drive forevermore. Article Marketing Repurposing Strategy -- and it's NOT posting articles online Repurposing - the art of doing something once and using it in other ways - is one of the most effective and efficient systems you can create within your business. Common Courtesy as a Client Magnet I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them. December 31, 2007: Where Will Your Business Be? You create your list, you write your plan, you dream your dreams and, before you know it, another year has passed and you're no closer to achieving them. Are you thinking "been there, done that"? If so, I'd like you to repeat after me... Do You 'Make a Sale' or 'Provide an Experience'? You ordered a glass of wine and two bottles of water. The bill came to US $40. Are you shocked? Horrified? I smiled. Why did I smile rather than cringe? It was the "experience". I was immediately brought back to the people, the chatting, the smells, the feel of the warm sun on a winter's day, the sound of the Fountain of Four Rivers -- all of it, generated off a receipt for wine and bottled water. Do You Have An Iron Cage Around Your Customers? You ordered a glass of wine and two bottles of water. The bill came to US $40 Are you shocked? Horrified? Do You Know YOUR 'Why' For Publishing An Ezine? I received the following question yesterday: "How do I get started publishing and marketing my ezine?" While the question is broad enough to warrant its own seminar, let's discuss the "How do I get started publishing?" question this week and the "marketing" of it next week. Do You Suffer From Marketing Overwhelm? It's important to remember that good marketing is about two things: 1/ educating your community (target audience) about what problems you solve and 2/ building a relationship with those in your community. Does Your Elevator Speech Pass the Goldfish Test? Hello! How are you? So what do you do? The clock has started. I've just met you and within those first several seconds have formed an opinion of your success, your income, your education, etc. Your mission, should you decide to accept it, is to get our attention so that we are focused on you and your business. You have between 20 and 30 seconds max. Can you do it? Does Your Marketing Plan Fit? Ask small business owners what they are afraid of most in their businesses and you typically get one of two responses: marketing and bookkeeping. We’re going to tackle just the marketing side today and leave bookkeeping for another day. Email Marketing: A Simple, Free and Overlooked Way to Market Your Business There’s a limited amount of real estate in every email that you send. How you use it determines, in part, how effective your emails are and how well you are marketing yourself. Given how often emails are forwarded around, a well-crafted email signature can get you calls/emails from prospects you never knew even existed, new ezine subscribers and, in the best cases, a new client – this is a great return on free marketing. Give Yourself a Raise -- Get an Assistant Is your “to do” list longer than your arm? Are you so busy taking care of the urgent that you never get to the important? Do you consider the thought of getting some help but then think “I can’t afford it” or “No one can do it as well as I can”? If so, you’ve got a lot in common with most other small business owners. Giving Back Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them? How Different Personalities Deal With Change The most successful entrepreneurs not only embrace change, they actively seek it out knowing that greater fulfillment, greater success and greater profits come with constant adaptation to the market. How Do YOU Handle Change and What Does It Mean for Your Business? As a person, your success, or failure, depends in part on how well you adapt to change. Do you run screaming like a banshee towards it, ready to conquer? Or do you go sit in a closet, close your eyes and wait for it to go away, hoping that everything will return to “normal”? How Do You Know It's Time to Fire a Client? As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client. How to Create a Dynamic Marketing Plan -- Part I We all recognize the importance of having a business plan (even if we haven’t yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is one that you review weekly, monthly and quarterly. How to Create a Dynamic Marketing Plan -- Part II: Breaking Down Your Goals Now that you’ve got a list of your goals for the upcoming year, take a good look at them. You are most likely feeling a combination of exhilaration and trepidation with a little overwhelming sensation mixed in for good measure. It’s okay, you’re not the first or only one to experience this. The next step is to break down each goal into manageable objectives. It’s as simple as the answer to the riddle “How do you eat an elephant?” How to create a dynamic marketing plan -- Part III: Diving Right In You’re finally ready! Now that you’ve written your goals, broken them down into manageable pieces, set your objectives, it’s time to take action and make things happen! How to Develop a Professional Image In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success. How to Develop a Professional Image -- Even If You Work Virtually In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success. How you come across on the phone, through your website, on a plane or at a networking event directly impacts how others (read "potential clients") perceive you and your business. Especially if you ARE your business. How to Easily Make Your Customers Always Think of You Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them? Gifts and goodies are an inexpensive way to help with client and customer retention – remember it’s much less expensive to keep an existing customer than it is to get a new one. This is a great and simple way to stay at the forefront of your customers’ minds. [1] [2]	Publish for Free Sign Up For Free Learn More Your Ad Here Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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