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Sandra P. Martini's Articles in Business

  • 3 Steps to Getting The Most Out of Conferences and Workshops
    Once you return home from a conference or workshop, it's easy to forget all the things you learned and promised yourself you'd implement. After all, you're back in your regular environment: your family needs attention after you've been gone, work tasks have piled up, personal items need handling. How are you to "catch up" and incorporate all the new things as well?
  • Which is Better: Direct Mail, Teleseminars or Webinars?
    With every new technology, comes groups of users who immediately want to dispense with the old. Now that webinars are becoming mainstream, I've had a few clients ask which is better to use in their business: old-fashioned direct mail, teleseminars or webinars?
  • Does Your Elevator Speech Pass the Goldfish Test?
    Hello! How are you? So what do you do? The clock has started. I've just met you and within those first several seconds have formed an opinion of your success, your income, your education, etc. Your mission, should you decide to accept it, is to get our attention so that we are focused on you and your business. You have between 20 and 30 seconds max. Can you do it?
  • 5 Steps For Getting Clients Quickly
    I received an email from a struggling business owner the other day. She’s good at what she does, but is in danger of closing her doors after being in business for over 3 years due to a lack of long term clients. The problem? There are actually two...
  • How Do You Know It's Time to Fire a Client?
    As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client.
  • December 31, 2007: Where Will Your Business Be?
    You create your list, you write your plan, you dream your dreams and, before you know it, another year has passed and you're no closer to achieving them. Are you thinking "been there, done that"? If so, I'd like you to repeat after me...
  • 3 Simple Steps to Insure Your Clients Pay You
    You’ve done the marketing, you’ve filled your funnel and the phone starts ringing – you’ve got a new client! Now what? Whether you are a consultant, coach, virtual assistant or other type of service provider, it’s important to insure you start off your client relationship properly.
  • 5 Survival Tactics for When Everything Goes Wrong
    You know the type of week. * You’ve worked hard and are gearing up to launch a new product when a vendor calls and says that he can’t get the new website up on deadline which is “okay” because the graphic artist’s computer crashed and your product picture isn’t ready anyway. They’ll get back to you. What do you do when it all goes wrong?
  • How To Make Procrastination Work For You and Your Business
    I'm guessing that right now there are several tasks you've been putting off and that when you look at your “to do” list, you see some items day after day – perhaps even week after week. Maybe it’s redoing your website, figuring our your books, having a difficult conversation with a client, or kicking your marketing plan into high gear. What’s stopping you?
  • How Do YOU Handle Change and What Does It Mean for Your Business?
    As a person, your success, or failure, depends in part on how well you adapt to change. Do you run screaming like a banshee towards it, ready to conquer? Or do you go sit in a closet, close your eyes and wait for it to go away, hoping that everything will return to “normal”?

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