Sandra P. Martini's Articles

The SIMPLEST Way to Get More of the RIGHT Things Done
It's become a routine with me, and I'm guessing millions of others, that every New Year, I reassess how I'm spending my time and if I'm 'getting the most out of each day' -- in quotes since the definition of that phrase is different for each of us.
Are you taking a bandaid approach to a terminal disease?
In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month.
Another workshop or a focused attitude - which does your business need most?
An online friend of mine - someone met at a workshop years ago and we've casually kept in touch - direct messaged me on Twitter the other day to ask which of two upcoming workshops she should attend as she 'needs a boost this year'.
Credibility GONE - Are you risking yours by doing this?
Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire.
Are you making these 6 marketing mistakes?
Many business owners, especially online, preach about 'marketing with integrity' and 'marketing authentically' and then immediately do things which, in my opinion, are exactly the opposite of what they preach.
Expert Credibility: How to let your clients give it to you
If you've been around the 'online world' a while, you know that 'content is king' -- after all, it's generally expected that you should:
Marketing Your Business -- The Line Between Effective and Annoying
In marketing your business, there's a line *out there* between what's effective for your ideal clients and what's just plain annoying.
Productivity Buster: Mistaking Activity for Accomplishment
A former client recently contacted me about working together again and, in asking a few questions about what she's been up to, etc., I realized that for all the work she's been doing (and she works a lot), she hasn't been 'done-ing' anything.
Forced Continuity Programs - Are you losing clients because of yours?
Forced continuity is when you visit someone's website, sign up for something which is low cost (usually under $10) and they automatically enroll you in a program costing anywhere from $19.97 to $197/month (these are the figures I've seen).
Affiliate Programs: The Truths No One Talks About
Knowing that affiliate programs are 'so fabulous', why aren't more people using them to their fullest advantage? Quite simply, affiliate programs are vastly underutilized as most business owners don't know how to properly leverage an affiliate, or referral, program.
Keeping Clients in a Down Economy: Is Giving or Taking Better for Your Bottom Line?
Times are tough. There's no doubt about it. That said, I had my best month ever in March and quarter 1 was my best quarter ever. In fact, I'm on target to surpass my 2008 revenue by June 30th.
Why more clients may NOT be the missing piece of the puzzle
How many times have you thought 'If only I had more clients, all my problems would be solved'?
Are you paving cow paths or creating super highways?
I've noticed a trend with my clients: they're either struggling to make low 6 figures (say up to $200,000) or they're at the million dollar mark and beyond.
Get Real and Make Things Happen
I remember, as I'm sure you do, my parents telling me how much easier we had it than they did (after all, they probably had to walk 5 miles up hill in the snow, BOTH ways, just to get to school). :-)
Social Networking: Easy Peasy Lead Generation
Everywhere you look, people are talking about Web 2.0, social networking, Twitter, Facebook, Tweetdeck or Twhirl, to name a few.
Teleseminars: The How and The Why
Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the 'how', let's discuss the different types of teleseminars and why each is a valuable service you can offer.
Creating Results, Not Resolutions in 2009
Every year millions of us diligently work on our New Year's Goals or Resolutions, determined that this year will be *THE* year, somehow different from all the rest which preceded it.
How to Instantly Boost Your Creativity and Your Happiness
It wasn't long ago when a friend asked me what I was tolerating in my life. Tolerating? Me? I have a husband I adore and who adores me, 5 fabulous pets, a house we're comfortable in, supportive friends and family and a business which fulfills me while allowing me to help others. What could I possibly be tolerating?
Strong Boundaries: The Cornerstone of Every Profitable Business
When was the last time a client called your cell phone after hours or sent you an email at 8pm and expected an answer by 9pm or didn't pay you per your agreement? Or a vendor or coach took a week to answer an email?
5 Questions You MUST Ask Before Joining a High Level Coaching Program
The latest rage among internet or online-focused businesses is the high level (over $10,000/year) coaching or mentoring program frequently referred to as 'Gold', 'Platinum' or 'Diamond' programs - it seems that almost everyone has their version of one.
Are You A Good Client?
You often see people (including me) writing about customer service, successful vendor practices and the like, very rarely, however, do you see someone ask you to review your own actions and determine if you are a good client for someone else. And that's what today's article is about -- if you dare.
What Do You Do When It All Goes Wrong?
Sometimes problems are just problems and not 'opportunities'. Sometimes lemons make bad lemonade. And not all clouds have a silver lining. When everything goes wrong, try one (or all) of the techniques, accept it and move on knowing that things will get better!
Online Success Simplified: 5 Must-Have Tools for a 6-Figure and Beyond Business
In building and growing an online business, or one with a strong online component, there are several must-have tools which will allow you to not only have passive revenue, but to enjoy multiple streams of it.
Article Marketing Repurposing Strategy - Creating Information Products
We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. 'informative content', should be relegated to your hard drive forevermore.
MySpace -- 5 Reasons It's Not Just for Teenagers Anymore
It was not so long ago when I was watching my nephews eagerly upload their MySpace pictures and create their profiles. All the rave with teenagers and music bands, MySpace has become so much more!

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Sandra P. Martini's Articles