Robert Schumacher's Articles

Time Is The Most Precious Resource Any Business Has
What any small busines owner or manager does with both their own time and that of their prospects and customers can affect the success of the enterprise.
You Need To Know The Territory If You Expect To Do Business Online
Just throwing up a business website is like tossing a rock in the ocean! You will need to adhere to certain online principles if you expect to get any results from you website.
During Shaky Tmes, Be Careful What You Cut
When the going get rough, small business owners and managers correctly cut expenses. Advertising should not be one of those cuts. A shaky economy offers an ideal opportunity for the small business to gain market share if they hang in and continue to advertise.
Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
Every market anywhere goes through good times and bad times. Right now most businesses are feeling the pinch of high gas and grocery prices. It is a time to examine your advertising to be certain it is effective.
Your Business Sign Needs To Tell What You Sell
Too often small business owners try to economize on their signage. Big mistake! Your sign is generally your fist chance to make a great impression.
Improve Your Customer Service And Retain The Customers You Have
Lousy customer service is rampant in all industries. Every business owner, manager and professional needs to step back from their daily forest and take a hard look at their own level or customer service.
Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight
Over and over, small businesses continue to make many of the same mistakes in their print ads. Not making these simple errors can improve your ad results.

Robert Schumacher's Articles