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Robert Palmer's Articles in Advertising

  • Marketing in a Mobile Age: Trucks Add Fuel to Advertising
    In summary, whether businesses are large or small, local or national, they have one thing in common: the need to promote a product or service to consumers. Truck-side ads are an affordable and effective alternative.“Today’s marketing must engage the consumer,” offers Sage, “With the average American being exposed to over 600,000 media messages a year, any medium that pushes through the clutter is impressive and that’s just what this one does.”

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