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Robert Deigh's Articles

  • Yikes! I Just Landed a Television Interview. Now What?
    Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little screen.
  • Make Radio Interviews Part of your Public Relations Program
    Executives who want exposure on television -- but who have not had much experience in front of the camera -- should first consider landing a radio interview or two as a way to hone their voices and practice answering questions effectively live on the air. Radio should be part of your public relations activities.
  • The Eight Best Tips on Winning Visibility at Trade Shows
    Trade shows can be a real boost not only for finding prospects but also for your overall visibility as an organization. Before you go though, you need to be well prepared. Good prep means finding the right audiences, setting realistic budgets, getting high-visibility booth space and determining who and what will be in your booth. Now is the time to think about using good public relations tools to boost your visibility and build your business.
  • Winning Any Press Interview Like a Pro
    Are your story pitches to reporters working? If you have succeed in landing a media interview, congratulations! This is a great opportunity to use some smart public relations, demonstrate your expertise and show your audiences (readers, radio listeners, TV viewers) why they should hire you to help them meet their business or personal objectives.
  • The Very Best Ways to Get Media Attention!
    Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause. Every organization, including yours, has newsworthy information.

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