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Philip Yaffe's Articles in Non-Fiction Show All|Display Category|Title|Newest|Oldest Pithy Prose: The Wit & Wisdom of Friedrich Nietzsche Friedrich Nietzsche was a German philosopher who questioned ideas and dogmas that were not "life-affirming". His keen observations were often formulated in "pithy prose". These are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle. Notes on Writing from Writers of Note Why do people almost always equate the term "writer" with creative writing (fiction) and almost never with expository writing (non-fiction)? In trying to find the answer to this question, expository writer Philip Yaffe discovered that the two genres, in many ways distinct and divergent, nevertheless have many features in common. The two types of writers can profit from these similarities in order to better exploit the differences. Yaffe’s Law vs. Murphy’s Law: A New Look at an Old Problem Murphy’s Law is considered by many to be the fundamental law of the universe. It states: “Anything that can go wrong, will go wrong.” Philip Yaffe claims to have found a loophole regarding writing and speaking. In this article, he shows how Yaffe’s Law can be used to counteract Murphy’s Law, leading to more persuasive marketing plans, sales letters, financial reports, etc., as well as speeches and oral presentations people will be eager to attend and actually listen to. Laugh Your Way to Persuasive Communication If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equally, you already possess many of the skills you need to prepare persuasive speeches and other types of oral presentations. This article shows how to use the hidden attributes of good jokes in all areas of persuasive communication. Fixing the Flaws in the 10 Principles of Clear Writing A widely circulated list of 10 Principles of Clear Writing offers much useful advice. However, these “principles” are really tips and techniques. By understanding the true principles that underlie them, they can be used with even greater effectiveness and impact. What Abraham Lincoln Can Teach Us about Clear, Concise Writing Abraham Lincoln, America's iconic 16th President (1861-65), was never known as either a great writer or a great orator. Yet he penned one of the most highly praised and oft-quoted speeches in history. It was probably so good because it clearly expressed his controlled passion towards the monumental event he was talking about. Nevertheless, it is possible to dispassionately analyze it and draw some important lessons.	Publish for Free Sign Up For Free Learn More Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Top Authors Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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