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Philip Yaffe's Articles in Copywriting Show All|Display Category|Title|Newest|Oldest Don't let good grammar spoil good writing Good grammar is fundamental to good writing, right? Wrong. Years of experience working with people who use English as a second or third language have demonstrated that focusing too much on grammar can actually be detrimental to good writing. It's a question of priorities. Why Clear Writing Means Aiming for the Lowest Common Denominator - and then Some Someone once said, "Nothing is so simple that it can't be misunderstood." Thus, when conveying ideas and information, you should always aim for the lowest common denominator. Far from "dumbing down", recognizing and applying the truth of this dictum is the only sure path to successful writing and speaking. Columbo: What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us about Effective Communication? Columbo, the apparently bumbling, inarticulate Los Angeles cop of the popular 1970s television series, always cornered the criminal. While obviously fiction, the show's structure and Columbo's methods have important lessons for expository (non-fiction) writers and speakers. Making Sense of Nonsense: Writing Advice from Lewis Carroll and the Jabberwocky Author Lewis Carroll is renowned for his light, almost fluffy children's books and his nonsensical poems, most notably "The Jabberwocky" from Alice through the Looking Glass. So what can we learn from him about clear, concise, persuasive expository (non-fiction) writing? Actually, a great deal, because under the surface "The Jabberwocky" is a meticulously crafted and masterly executed example of clear, concise, persuasive prose.	Publish for Free Sign Up For Free Learn More Please Support Our Sponsors Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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