The Two Most Important Factors In eCommerce DesignOK, so the title isn't strictly true there is one important factor in ecommerce shopping cart design and two things you have to do achieve it. The goal is to make people purchase your product. The two things you have to do to make them buy is to help and persuade.
How To Minimise Shopping Cart AbandonmentHave you spotted customers on your site adding to their shopping cart but never finalising their purchase? This is called shopping cart abandonment and there are ways to stop it and increase your turnover.
