High Tech Product Promotion Part II've discussed many topics related to High Technology companies over the last several months. One fundamental subject I haven't explored in detail is the promotion of High Tech products.
High Tech Product Promotion Part IIIn Part I of this article we covered an introduction to High Tech Product Promotion. Now we'll move on to A detailed look, including five key factors for success.
Search Engine Optimization Part IHowever, there is one online marketing method that nearly EVERYONE should be pursuing. In my consulting practice at PJM Consulting, I find that too many technology companies are not actively utilizing this marketing method, and it's very surprising to me. I'm referring to Search Engine Optimization (SEO).
Favoritism in the Workplace--How to Avoid Even the Perception of ItI'm going to address a topic that isn't often discussed formally by top management within a business, certainly not out in the open. It's a major topic in HR circles, I'm sure. It's also a major topic, in hushed tones, around the water cooler and during lunch among friends.
Hiring and Retaining Employees Part IThere is probably nothing more important to a high tech company's long-term success, than hiring and retaining employees.
The Importance of Strategic AdvantageHow does a company compete in the long run? I'm not talking about day to day stuff--but what sets your company apart, and gives it a place in the marketplace that allows it to survive, and hopefully, thrive?
Gates and Microsoft Part iOne of the big news items in the last year was Bill Gates announcing that he was leaving Microsoft. It wasn't really an earth shattering announcement; he is intending to transition out of a direct operational role with the company over a two year period, and will remain Chairman of the Board after the transition.
The Rise and Fall of NovellOnce again one of the great brand names of High Tech has been prominently in the news, for disconcerting reasons (if you're a fan or shareholder, anyway). This time it's Novell, Inc. A while back Novell announced that they are to lay off 1000 people, roughly 20% of their workforce.
Is Advertising the Future of Software Revenue? Part IIIn Part I of this article, we discussed in general terms the advertising-supported software business model, and looked at several 'hyped' technologies that were expected to have lasting impact. Let's now look at the most famous hype of all:
Should You License Your Technology?So when should you license your technology to other companies? This can be a complicated question, since I always say 'no one sells your product like you do.'
Software Product Development--the Unsolved Mystery of High Tech Part IIWe've covered a lot of what goes wrong in the software development process in Part I. Let's continue that discussion, and look for some answers:
Press Relations Best PracticesAmong the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There's a good reason for it.
Shooting Stars or Industry Stalwarts--What Makes a Great High Tech Company?You've seen them many times. The software company that starts off like a bullet, racing at the high tech equivalent of 0-60 mph in 4 seconds. These companies come out of nowhere, and are an immediate factor in their market.
Direct Email--Good or Evil?One of the most misunderstood tools in the Marketer's Bag of Tricks is direct email. There's good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts.
Layoffs and BureaucracyA while back Id been reading the stories on the last major layoff at HP, and it really struck a nerve. HP announced that week that they are going to reduce their workforce by 14,500 people over the next 18 months.
Strategic Fundraising for Startup Companies Part IAlmost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for the second or third time (assuming success the first time!) is a picnic, compared to the first time.
BIG S, little m - The Relative Roles of Sales and MarketingDon't worry; this isn't going to be an article about Sado-Masochism! Well, come to think of it, that term may apply to what some founders and senior managers in startups are doing to themselves and their companies. What I'm referring to is the VP who gets hired to manage both the Sales and Marketing functions.
Technical CEOs Hiring Sales Reps--Does It Work Out?The hiring of salespeople is often one of the most frustrating aspects of staffing a high tech enterprise.
When Will We See The High Tech House?So, looking around for a really big opportunity that isn't yet being served? Look no further than the High Tech house.
Yes, I know, all the big computer and consumer electronics companies are investing billions in the market for pumping entertainment content via fat pipes into and throughout the home.
