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Peter Geisheker's Articles

  • In Marketing You Need To Focus On The Benefits
    In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features.

    So what is a benefit compared to a feature?

    A benefit explains how a product or service will help a person. If I buy this product, how will it make my life better? Will it save me money? Will it make me feel better about myself? Will it make my li...

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