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Paul M. Jerard Jr.'s Articles in Internet Marketing

  • Website Conflict: Design vs. Marketing (Part 1)
    What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?
  • Website Conflict: Design vs. Marketing (Part 2)
    Break up your paragraphs and air out your copy. You can use yellow for highlighting and for a background in your boxes. Use boxes for testimonials or very strong points. Using red in reserve for headlines, and sub-headlines, will draw eyes, so make sure you are drawing attention to something very important.
  • What You Should Know Before You Write Web Sales Copy (Part 1)
    The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, "Fly Paper Theory."
  • What You Should Know Before You Write Web Sales Copy (Part 2)
    What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right - in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy.

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