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Paul M. Jerard Jr.'s Articles

  • Teaching Yoga for Stress Management
    Yoga works to create solutions for excessive stress, panic, and anxiety, from within. One class, or session, is the exact opposite mind and body experience, when compared to an anxiety attack.
  • Teaching Hatha Yoga - Be Thankful for Difficult Students
    Every once in a while I will meet a veteran yoga teacher who is disgruntled over difficult students. The complaining yoga student, the student who has not washed for days, the student who harasses other students, and the student who believes you should teach Yoga for free, can all challenge your purpose in life. So what can you do to get through to difficult Yoga students?
  • Five Reasons Why You Should Not be a Yoga Teacher
    Truthfully, there are no reasons why any of us cannot be, or do, what we want, as long as you are not hurting anyone. You should always strive to be the best you can be. However, you may find that many people create obstacles, in front of themselves, to avoid success.
  • Yoga in Practice: Time Management
    You learn many things in a Yoga class, such as: Living in the present moment; but how can you put your Yoga into practice in today's hectic world? We learn to meditate so the mind will stop multi-tasking, but once you leave the Yoga studio, or ashram, you have to face the world again.
  • Designing a Plan to Become a Yoga Teacher (Part 2)
    While you are at it, make sure that you are calling a Yoga teacher training center and not a "diploma house." If they certify everything from pet sitting to web design, what do you think they really know about teaching Yoga?
  • Facts about Designing Unique Internet Sales Letters (Part 2)
    Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.
  • Yoga in Practice: Ten Solutions for Depressed Yoga Students (Part 3)
    Within Yoga are many facets, but all of them lead to good health. A Yoga student who practices "once in a while," is better off than never having practiced at all, but should not expect to see significant results. This is why Yoga teachers have to tell their students the truth about expectations.
  • Ten Things You Should Know about Martial Arts Summer Camps for Kids
    Would you like to see your child gain self-confidence, learn goal setting skills, concentrate, gain self-discipline, and acquire life skills that he or she will have for a lifetime?
  • The Journey from Back Pain to Yoga Class
    Why are doctors referring their patients, who have chronic back pain, to Yoga classes? How many studies have been conducted on back pain and Yoga? Is Yoga a "cure all" for back pain? What kind of Yoga class is best for back pain? Let’s look at all of these issues and see if we can clear up some answers.
  • Yoga in Practice: Bhakti Yoga
    If Yoga were like fine wine, Hatha Yoga would surely be the wine for export. It could be said that Raja Yoga and Kundalini Yoga got a fairly strong foothold outside India, as well. All of these forms of Yoga have many aspects, but the physical aspect is what lures most Yoga students - outside of India.
  • Fireworks after Yoga Day USA
    There is an interesting press release from Medical News Today. The article is titled, "Yoga Day USA and The Distortion of Yoga in America."
  • What to Look for When Hiring a Yoga Teacher (Part 2)
    The best selection is a Yoga teacher with a balance of all these factors. The one dimensional Yoga teacher is not an optimum fit for any organization. Within this current climate of liability suits, safety is the most important factor of all.
  • Facts about Successful Yoga Teachers (Part 1)
    First things first: Are you “selling Yoga?” If you accept a fee for teaching Yoga, no matter how small or large, you are selling Yoga. If you do not like my frank approach to this issue, then teach Yoga for free. This is not a problem, and that is good Karma Yoga.
  • Why Are We Still in Iraq? (Part 2)
    Some of our “allies,” or former allies, will bow to terrorism. This is fine, if you can accept innocent civilians being murdered on your own soil. You cannot satisfy someone who believes your existence is a sin. As Russian President, Vladimir Putin, said, “We are not even enemies, as far as they're concerned. We're just dust. ...”
  • The Truth About Options for Yoga Teachers (Part 4)
    Many of the Yoga hybrids are combinations of Yoga with dance, martial arts, and Pilates. If you were to pursue these a bit further you could “re-invent the wheel” or become certified to teach Kripalu DansKinetics, The Method, Yoga Fusion, Yogilates, or Nia.
  • The Stir Over Mohammed Cartoons
    Freedom of expression rules in the western democracies. We are allowed to criticize everything, including every religion.
  • Yoga in Practice: Ten Solutions for Depressed Yoga Students (Part 1)
    Yoga teachers often struggle with methods for helping their students deal with a variety of ailments. Depression is serious, and is one of many ailments, but much like stress, it can be the “root cause” of many more problems. So, let’s look at ten ways to turn a Yoga student’s life away from depression.
  • The Truth About Options for Yoga Teachers (Part 7)
    The Yoga teacher, who considers teaching in a Mommy and Me Yoga class, must have “the patience of a saint.” Teaching children Yoga is one hurdle that many Yoga instructors don’t want to jump over, but teaching toddlers with their mothers, in the same class, is quite another matter.
  • Universal Laws of Yoga (Part 2)
    Here are some habits to practice on your journey toward self-perfection. Always remember that you may make some mistakes along the way.
  • Yoga in Practice: Teaching Yoga
    If you are feeling incomplete, at this time, write down your passions, reflect on them, and notice that one will stir an overriding desire within you. This is most likely your dharma.
  • Yoga in Practice: In Search of the Perfect Yoga (Part 2)
    Shouldn’t we just be happy that someone else is trying, or practicing, Yoga - instead of sitting on the couch? If you are a Yoga teacher, do not encourage this kind of thinking.
  • Website Conflict: Design vs. Marketing (Part 2)
    Break up your paragraphs and air out your copy. You can use yellow for highlighting and for a background in your boxes. Use boxes for testimonials or very strong points. Using red in reserve for headlines, and sub-headlines, will draw eyes, so make sure you are drawing attention to something very important.
  • Facts About Successful Yoga Teachers (Part 4)
    Do you have survey forms for your Yoga students? You should – and also give them a reward for their participation. They are helping you learn what they want, and this is something you cannot afford to speculate on.
  • Wake Up Democrats (Part 2)
    Let’s continue with more Democratic "hopefuls" for the 2008 Presidential election. None have announced that they will seek election, but don’t be surprised if they do.
  • Internet Sales Letter Magic
    Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.
  • Martial Arts Summer Camp: A Success Story for Children
    Do you ever get the feeling that your child is losing ground in the battle for a decent education? Do you dread the high cost of summer camp? Do you feel that your child is learning courtesy and respect in school or summer camp?
  • Universal Laws of Yoga (Part 1)
    What is Yoga? Why do some religious fundamentalists fear Yoga? What is the objective of Yoga? These questions about the true purpose of Yoga always arise, but the answers are not quite clear. So, let’s get to the heart of the matter.
  • What You Should Know Before You Write Web Sales Copy (Part 1)
    The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, "Fly Paper Theory."
  • Wake Up Democrats (Part 1)
    Instead of complaining about how bad the next three years will be, Democrats now have the opportunity to produce a viable "front runner." It really shouldn’t be that hard to find a candidate who can identify with the American people.
  • Facts about Successful Yoga Teachers (Part 3)
    Do successful Yoga teachers produce more successful teachers? The short answer is, “Yes, they do.” Tirumalai Krishnamacharya produced many good Yoga teachers, but how many of us could match his accomplishments? Among his many Yoga students are four Master Yoga teachers: Pattabhi Jois, B.K.S. Iyengar, Indra Devi, and T.K.V. Desikachar.
  • Website Conflict: Design vs. Marketing (Part 1)
    What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?
  • The Truth about Options for Yoga Teachers (Part 3)
    These are not classes for Yoga students with ailments, or for beginners who just "jumped off the couch." Power Yoga is a fantastic system of Yoga exercises, but if you are going to teach any form of Power Yoga classes, you have to be completely honest with prospective students.
  • The Truth about Options for Yoga Teachers (Part 8)
    Let’s summarize and “recycle” a few points in the previous pages about options for Yoga teachers, who may be considering specialization. These are not all of the options for Yoga teacher’s, to consider, when thinking about how to find employment “outside of the box.”
  • Facts about Successful Yoga Teachers (Part 2)
    How do you define success for a Yoga teacher? Each Yoga instructor will have a different answer. What is important to one Yoga teacher may be of little importance to another. However, each Yoga teacher has the passion for Yoga within him or her.
  • How to Give Dynamic Stress Management Presentations (Part 1)
    Depending on your line of work, you may be called upon to give a stress management presentation or organize a workshop. Usually, the person who gives a stress management workshop is a public speaker, physician, counselor, or Yoga teacher.
  • How to Give Dynamic Stress Management Presentations (Part 2)
    When considering how to start your stress management presentation, here is a brief list of “don’ts.” Do not start by apologizing, tapping your microphone, or making a joke. A little measured humor in your presentation is fine, but do not start with a joke. Whether you get laughs or not, this is not stand up comedy routine and can get you “side tracked.”
  • The Truth About Options for Yoga Teachers (Part 5)
    The result was children who shed fat, became a bit more muscular, and demonstrated more strength and positive attitudes than ever before. The parents are ecstatic about the results now, but wondered what I was up to, when children in Jujitsu or Karate classes were engaged in Yoga training, as part of the curriculum.
  • An Objective View of Yoga
    When you think of Yoga, what is the picture you see within your "mind’s eye?" Many people still think of Hatha Yoga, and its many sub-styles, as the only Yoga around. This is due to the fact that outside India, Hatha Yoga (Union by Physical Mastery), is most commonly seen.
  • Yoga in Practice: Anger Management (Part 1)
    Yoga has been able to help many of mankind’s ailments, but what about anger management? How can Yoga prevent rage and the burning desire for revenge? Many people say: “Don’t get mad, get even.” Is this what we are talking about?
  • Yoga in Practice: In Search of the Perfect Yoga (Part 1)
    What is the perfect Yoga? Is it hot Yoga, based on correct alignment; Vinyasa Yoga, only to be performed with props; or do props take something away from Yoga practice? What about Yoga styles which are not from the Hatha Yoga tree? So - what exactly is the right Yoga for you?
  • The Truth about Options for Yoga Teachers (Part 6)
    We know that Yoga training helps people in every aspect of health. However, Partner Yoga integrates Yoga with touch, bonding, and sometimes, a bit of humor.
  • What You Should Know Before You Write Web Sales Copy (Part 2)
    What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right - in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy.
  • Yoga for Kids: Building Self-Image (Part 1)
    Let’s look at the positive aspects for children within a typical Kids Yoga class. Although, Yoga is a vast subject, and there are a number of topics to discuss; children are better off being taught to focus on four components within a Hatha Yoga class.
  • Facts About Yoga Business Coaching Services
    There was a time when the use of the words, 'Yoga' and 'business,' in the same sentence, would have been considered 'shameful.' However, when you have a Yoga studio, pay for a lease, advertising, insurance, utilities, and more - you know this is serious business. Whether you own a Yoga studio, or are an independent contractor, your money is 'on the line,' and possibly your life savings.
  • Yoga in Practice: The Impact of Yoga Teachers on Society (Part 2)
    Much like the counter-culturists of the past, Yoga teachers and Yoga practitioners do not have to operate within the confines of a system. A social worker or school teacher may feel like, "their hands are tied by the system," but Yoga teachers have much more freedom to change the world - one person at a time.
  • Universal Laws of Yoga (Part 3)
    Yoga was interpreted in many ways by a variety of cultures and partial facets of Yoga have grown independently. Some Hatha Yoga styles do not even practice meditation.
  • Protecting Your Yoga Teaching Business
    When or if, you want to become a Yoga teacher - would you be thinking of litigation and Yoga? The old saying, "the truth hurts," applies to legality, ethics, and teaching Yoga. You can always "bury your head in the sand" and hope that you are never involved in a legal battle. After all, what kind of a student would sue his or her Yoga teacher?
  • Yoga in Practice: Anger Management (Part 2)
    So how can this violent chain of events, within the mind, be prevented? How can the ego and intolerance be controlled? - Through self-realization - also known as, “Vichara.”
  • Yoga in Practice: A Peaceful Planet
    Non-practitioners often accuse Yoga practitioners of too much self-indulgence. The common concern is that too much self-awareness will cause the Yogi, or Yogini, to worship the inner being. Before you get too excited – you and I know this is not true, but the world needs some time to adjust to Yogic philosophy.
  • The Truth about Options for Yoga Teachers (Part 1)
    When, or if, you decide to become a Yoga teacher, you should start with a basic Yoga teacher training course that gives you an overview of all of the fields within Yoga. If you decide to specialize, it is best to do it when the need becomes apparent.

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