Paul Johnson-'s Articles in Sales

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Paul Johnson-'s Articles in Sales

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The Cause of Death by Selling Learn how to prevent prospects from "going dark" and becoming unresponsive to your calls and emails. Take a lesson from your favorite action-adventure movie and avoid selling failures. Customers Want More Than Your Best Price When prospective customers ask salespeople to quote their best price, they really would rather have something more important. Three consultative selling actions result in more business from happier customers at higher profits. The PowerPoint Dozen Dare Long PowerPoint presentations are sabotaging your sales. Learn an approach that will enable you to sell anything in twelve slides, or less. How to Sell Value Instead of Price Often sellers think they're selling value when they're not. Some clues are confused and frustrated buyers who attack price. Use this simple three-step process to sell value when the prospect wants to buy price.

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