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Paul Johnson-'s Articles

  • The Cause of Death by Selling
    Learn how to prevent prospects from "going dark" and becoming unresponsive to your calls and emails. Take a lesson from your favorite action-adventure movie and avoid selling failures.
  • The Enemy of Marketing is Here
    Your efforts to market your business and boost sales are sabotaged easier than you might think. Learn how to recognize and thwart the enemy of marketing with the application of three easy practices you can incorporate into your operations.
  • Michael Phelps is Average
    Michael Phelps is an extraordinarily talented athlete who can do wonders in the swimming pool. Yet the man is average. Discover how the average among us can compete and win the way Michael Phelps does. Learn how an average person can make a splash and never get wet.
  • Personal Leadership Makes Trust Possible
    Leadership is sorely needed today, including right in our own lives. Learn about personal leadership, including tips that will enable trust to flourish in all your relationships.
  • This Country Walks With Crutches
    Our society is getting shortchanged, and not just at the cash register. Convenient crutches interfere with development of critical thinking skills. Discover how to lead the way to a more potent, intelligent and resourceful organization.
  • Marketing Lessons from the Business of Football
    The football game on the field has little to do with why butts are on the bleachers. Football teaches important marketing lessons that we can apply to gain more customers and fill a stadium of our own.
  • Customers Want More Than Your Best Price
    When prospective customers ask salespeople to quote their best price, they really would rather have something more important. Three consultative selling actions result in more business from happier customers at higher profits.
  • The PowerPoint Dozen Dare
    Long PowerPoint presentations are sabotaging your sales. Learn an approach that will enable you to sell anything in twelve slides, or less.
  • How to Sell Value Instead of Price
    Often sellers think they're selling value when they're not. Some clues are confused and frustrated buyers who attack price. Use this simple three-step process to sell value when the prospect wants to buy price.

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