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Otilia Otlacan's Articles

  • E-marketing Basics: Pro And Cons Of Hour Targeting
    One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.

    Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.

    Hour targeting is especially useful when:

    - we already know the online buying habits of our target;
    - we w...
  • Google Pagerank Update - First In 2006
    With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak.

    Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much as I do: after a period of working hard into acquiring new valuable links, the inevitable question is "Will I be rewarded? And if so, just how much?"

    Let's take a glimpse into what the new PageRank update is bringing:

    Fir...
  • Introduction To SEO: What Is SEO?
    Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.

    Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.

    Wikipedia : "Search engine optimization (SEO) is a set of met...
  • Marketing Research: Know Your Customers
    Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every marketer's dream to have real, up-to-date information about consumers: their preferences, opinions, attitudes, beliefs, interest...
  • Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks
    Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.

    Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks. Exceptions refer to usage of trademarks in non-co...

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