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Nate Rodnay's Articles in Internet Marketing

  • Internet as a Tool in Marketing Research – Challenges
    Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it posed new challenges in the areas of data collection, interpretation and validation.
  • Yahoo and Microsoft Launches New Services to Beef up Web Traffic
    Top search engines Yahoo and Microsoft are revamping their portfolio of services and websites to expand their areas of operation in an effort to increase web traffic to counter Google’s control over Internet.
  • Outsourcing Internet Marketing Research
    The integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and requirements of the potential target market. It provides information that helps to make operational business decisions. It is good to outsource Internet marketing research, as it is advantageous for businesses in many ways.

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