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Why you should participate in Trade shows? In a competitive business environment Trade shows and exhibitions have become very essential world over. These are specialist market places that allow exhibitors to promote their products and services, reach new customers and generate new sales while giving the visitors the opportunity to find out about the products and services on display. HISTORY OF TRADE SHOWS & EXHIBITIONS It is believed that exhibitions or trade fairs began almost 600 years before the birth of Christ. While no precise record is available, The book of Ezekiel (in the Bible) written in 588 BC, contains many references to merchants trading in a "multitude of the kinds of riches with silver, iron, tin and lead". Ezekiel also talks about the city of Tyre which was an important center of trade and commerce.

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