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Michiel Van Kets's Articles in Software

  • Priority Issues for the Emergence of the New Generation Customer Relations Management.
    Many industry analysts have speculated as to whether CRM is dead or just in a process of evolution. As a model it originally had it roots in the main “front office” functions of call centre systems help desk applications and sales force automation.
  • Customer Relationship Management:How CRM Can Boost Your Bottom Line
    Remember when you shopped at the corner store where the owner knew all his customers by name? People often lament the loss of this personal touch in business. After all, it's hardly possible for a company with a vast product line and a global customer base. Well think again, because Customer Relationship Management (CRM) allows you to create that personal touch and gain the trust and loyalty of your customers. Read on and find out how.

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