E-Mail: The Big Time-WasterAlthough e-mail is our primary tool for business communication, it wastes time and can cause miscommunication. The need to read e-mail throughout the day has become a big time-waster for companies. Most people have two or three e-mail accounts so that double or triples the time spent checking e-mails.
How to Create an Impossible WebsiteA website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision. Anything you do to interfere with that decision making process is going to cause your visitor to abruptly leave the site.
11 Tips to Energize Your Website CopyImagine; you spend thousands of dollars designing your website and no one comes. Why? It could be that you forgot about the content or you didn't invest enough in the message. Good website content delivers the right message in the right way.
Is Your Website Outdated?A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market.
Take Away the Internet Language BarrierIs there a language barrier on your Web site? No, I'm not talking about someone who doesn't speak English. I'm talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I'd call that an Internet language barrier.
Why is an Office Plant Like a Website?It may seem strange to compare a website to an office plant, but there are similarities. For many business owners, their website is like an ignored office plant that dies from lack of attention.
Importance of E-Mail SignaturesEvery e-mail you send out is a representation of your company. Every word you write says something about your company. Therefore, every message you send needs to be professional and complete.
Are You A Presentation Karaoke Machine?As a service provider, one of the best ways to market your business is to offer free presentations at association meetings. It's a great way to share knowledge and build relationships. However, you've got to entertain as well as inform.
