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Michele Pariza Wacek's Articles

  • Should You Talk About the Economy In Your Marketing?
    Is it a good idea to talk about the economy and get into the fear and negativity, or not? The answer isn't quite so straightforward
  • 5 Ways to Get a Steady Stream Of Customers in The Door
    Consider this -- it takes most prospects 7-10 touches (or more) before they decide to do business with you. Most business owners stop following up after 3 times. So, in essence, what you're doing is educating your prospect so when they're ready to buy they'll end up buying from your competition.
  • Marketing - 7 Ways To Increase Your Leads, Customers and Sales
    One common mistake I see small business owners and entrepreneurs make time after time is this -- relying on one source for leads. So how do you avoid that situation? By not relying on one lead source but instead diversifying and having leads come in from multiple sources.
  • Does Your Marketing Feel As Effective As a Dead Horse?
    It doesn't matter how good your product is or how much you believe your target market NEEDS what you're selling. If it's not a good fit, it isn't going to matter because they won't buy. Why your marketing campaign needs to be aligned with your targeted market audience.
  • Small Business Success -- 3 Ways Gratitude Can Grow Your Business
    What's so amazing about gratitude? It's so powerful it can start turning things around for you. Now, granted, being grateful all by itself will probably not turn a sinking business into a profitable one. But, it CAN be the catalyst to a transformation.
  • Business Lessons Learned From Brett Favre
    Success is success, whether you've built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself.
  • Getting Traffic To Your Site -- How Do You Determine What's the Right Strategy For You?
    So you're looking for more traffic or visitors to your site. How do you determine the right strategy for you? Here are some questions to ask yourself so you can put together what's right for your specific business.
  • What Marathons Can Teach You About Your Business Part 2
    (You can read Part 1 here: http://www.michelepw.com/blog)

    I finished walking my first marathon in San Diego a couple of weeks ago. It was the hardest thing I've ever done. But, it was also an amazing accomplishment.
  • What Marathons Can Teach You About Your Business Part 1
    I finished walking my first marathon in San Diego a week ago. It was the hardest thing I've ever done. But, it was also an amazing accomplishment.
  • Social Networking -- What Is It And Why Your Business Needs It
    You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business.
  • 5 Mistakes Biz Owners Make With Their Marketing
    Wondering why your marketing isn't working all that well? Never fear, help is here. Today, I'll talk about the top 5 marketing mistakes business owners make.
  • What Dead Fish Have To Do With Your Business
    While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.
  • Business Success Strategies -- Get Beyond The Lies to Recovery
    As a recovering workaholic/perfectionist, not to mention having delusions-of-superhero syndrome, I'm first to tell you the road to recovery isn't easy. But it is worth it. Here are 3 tips to get you started.
  • How to Write Headlines that Get Read
    But before you start despairing over your headline-writing skills, take heart. There are several "headline types" that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement.
  • Are You Working Yourself Out of Your Business?
    As entrepreneurs and small business owners, I think one of our biggest challenges is balance. How much time to spend on our business? With our families? Ourselves? And how do we fit it all into the only 24 hours we have? Do you suffer from workaholic/perfectionism/superhero syndrome? Take this short quiz to find out.
  • 10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line)
    In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that's just the beginning. Below are 10 ideas of different income sources you can use to increase your business's bottom line.
  • Multiple Streams of Income - 5 Reasons Why You Absolutely Need it
    In a nutshell, multiple streams of income means your business has more then one way to make money. For instance, you sell products and you sell services. Those are multiple streams of incomes. Why do you need them? Below are five reasons.
  • VAs - Your Secret Weapon
    Want to know how you can grow your business without growing your expenses? Here's a hint – it's easier then you think.
  • What Marketing Can't Do For You
    While there’s no question a solid marketing program can increase your business, it can’t fix everything. Below are 5 things marketing can’t do for you.
  • How to Succeed as a Writer
    Want to know the secret of succeeding as a writer? (Hint, it's not what you think.)

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