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Michele PW's Articles

  • 10 Income Streams You Can Add to Your Business And Increase Your Bottom Line
    In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that's just the beginning. Below are 10 ideas of different income sources you can use to increase your business's bottom line.
  • 3 Ways to Overcome Marketing Overwhelm
    If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. You already have a million things going on, how can you possibly fit marketing in?
  • 5 Mistakes I made in 2005
    Even though I’m pretty happy with how 2005 turned out, there are still some things I wish I had done differently. Here are 5 things I aim to change for 2006.
  • Are You Choosing to Succeed or Fail?
    What choices are you making right now? Are they choices that are going to propel your life and business forward? Or are they going to keep you stuck in the same place (or worse, moving backwards.)
  • Business success strategies - 5 Things I Did Right in 2005
    All in all, I'm pretty happy with how 2005 turned out. My business is taking off. I've built a solid foundation to support even more growth (which I forecast for 2006) and I've even managed to take some time off.

    I'd like other entrepreneurs and business owners to feel as good about their business as I do about mine, so I thought I'd take a moment to share 5 things I attribute to my successful
  • Copywriting 101: How to Get Your Customers to Take Action
    Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier then you think.)
  • How Writing Radio Can Help You Become a Better Writer
    Keep reading to discover three ways writing radio can help strengthen your writing style. (Oh, and these tips will also help you write better radio copy too.)
  • How Your Personality Can Grow Your Business
    The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty enough with very nice graphics. And what little copy there was, was very artfully placed (although so tiny it was difficult to actually read).
  • Small Business Marketing -- Business Lessons Learned in Cabo
    The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales.
  • What Football Has To Do With Your Business
    I've had the opportunity to watch Favre over the years, and I realized how his career provides some valuable business-building lessons. How? Because success is success, whether you've built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself.

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