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Michael Lever's Articles

  • How to get purchase-ready customers to find you without advertising
    There's a brand new submission tool that is revolutionizing the way customers are found on the Internet
  • Affiliate on the roof. Meet the match maker.
    The work from home revolution is well and truly here. Primarily drawing on affiliate marketing as the main source of income, business opportunity seekers, website owners, and the new revolution of work from home mums are competing aggressively to boost customer acquisition. Unfortunately, list building, link building, blogging and marketing can seriously eat into the free time of any goal driven enthusiast.
  • Fighting back with Counter-Hypnotic Internet Marketing.
    The inherent problem here is that it's no longer a matter of whether there are enough customers in the market. It is whether you can capture and keep a customer's attention for a few minutes of their 24-hour day. This is why the plethora of marketers opt to use hypnotic and manipulative communication to win your attention.
  • The affiliate marketer's power guide to niche product evaluation
    We love niche products because they inherently don't have many competitors and solve the problems of people who have money to spend. It is no wonder affiliate marketers fall over themselves in a rushed "grab-for-cash" type frenzy whenever a niche product with affiliate income opportunities launches.
  • 7 crucial Customer Reciprocation strategies to super-charge affiliate profits
    You've probably heard the Internet gurus mention Customer Reciprocation as a powerful way to profit from the purchase intentions of other affiliates. What many of them fail to mention is the strategies they themselves use to make Customer Reciprocation work in their favour.
  • 7 instant ways to save anywhere online
    Online shopping is convenient and fun, but did you ever shop for something only to find that the products were not that cheap once you include shipping costs? Or worse, you find the same product cheaper elsewhere after you've already paid for it? Here are 7 quick ways that will save you money when shopping with online merchants. I've listed the pros and cons of each.
  • 7 Customer Acquisition schemes your competitor is hiding from you
    Customer Acquisition is beyond doubt the number one priority for all serious business owners. Whether you're a merchant or an associate/affiliate of a merchant, your goal is to grow sales. That is why the best in your industry are closely guarding their customer acquisition techniques.
  • Taking control of performance based outcomes
    Why a "Customer Acquisition Exchange" should form part of any merchant/affiliate marketer's arsenal in the battle to drive additional sales volumes. It offers a cost effective addition to the traffic generation techniques currently in vogue as well as a complimentary role to the services that affiliate networks presently offer.
  • How I amazingly got WordTracker for free, and will get any other product free too.
    The amazing benefit is that you will now be subsidized a cash amount for your purchases. This subsidy may be so large that it may even surpass the cost of your purchase, making the product or service absolutely free. The fact that you can purchase from anywhere online is partially what makes the strategy successful.
  • How I offered my products at a massive discount without lowering my price
    What if you could subsidize your customer’s purchases? Would you improve sales if your customers were paid a considerable cash subsidy for shopping with you? What if you were not the one paying the subsidy?
  • Is your Affiliate Network up to scratch? Put them through a 30 pt checklist
    Being part of one or more Affiliate Networks will provide a degree of organic growth in your affiliate marketing results; however by using a CAE as a complimentary tool, you can successfully take your online marketing performance to a new level with a greater degree of confidence.
  • Turning online purchases into profit
    Comparison between free and paid techniques for driving successful online business ventures. Exploring the relationship between "customer reciprocation" services and profiting from online purchase decisions and how they can in turn improve one's bottom line.
  • What is the most profitable internet application?
    Why it is historically true that the most successful internet applications are invariably exchange services together with some recognisable examples and how to profit from this information.
  • The secret of how I got GoogleCash for free with 1 minute's extra effort
    The strategy is not specific to GoogleCash. The strategy can be used for any purchase, and you can purchase from any of your favourite online stores that you normally trust to shop at. The benefit is that you will now be subsidised a cash amount so large that it may even surpass the cost of your purchase, making it absolutely free. The fact that you can purchase anywhere is partly what makes the strategy work.
  • How affiliates can subsidise all their purchases using customer reciprocation.
    There's a new buzzword taking root in internet marketing. It's called "customer reciprocation" and describes two of the newest services around namely affiliate directories (not to be confused with affiliate program directories) and customer acquisition exchanges. These are in effect an evolutionary improvement on link exchanges in that they provide paying customers instead of potential traffic (leads, click-throughs, or visitors).
  • The missing link between sellers and customers - why you don't make more sales.
    Customers mean different things to different sellers. Or more concisely, they represent different natures and values to different sellers and it's this relationship that crucially defines the success we achieve in life. It's important to understand and use this information to determine how much effort a seller expends to attract a customer in the first place. Only then can sellers market effectively to their prospective customers.

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