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Michael Cockman's Articles in Business

  • Independent Hoteliers must Profit from the Internet
    More and more hotel bookings are being made online: in fact up to 45% by 2010 according to Merrill Lynch. What do independent hotels need to do to grab their share of this lucrative business?# Many hoteliers are putting their head in the sand and not grasping the opportunity to reach new markets because they are failing to understand exactly how the Internet works for accommodation providers.
  • 10 Ways For Every Hospitality Operator To Boost Their Image
    Every hospitality business owner must make time to take care of their image. How potential customers and guests perceive their business is vital to how they interact with it. Fundamental is the appropriateness of the graphic design in the choices of logo, colour, typeface and photographic style.

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