Matt Paines's Articles

It May Be Summer, But It'll Be Christmas Before You Know It
There's a strange inversion in the seasons that can't be attributed to global warming. Christmas is when all the holiday advertising starts, and any time now we'll be seeing Christmas presents appearing in the shops.
Google Succeeds Where Governments Fail
With Google now recognised as the UK's number one brand we're seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet.
A Pit Opens for Incautious Online Marketers
The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers.
Why Search Engine Ranking is Like the NHS Waiting List
OK, so the optimisation process was a raging success. You're number one worldwide for Lem-Sip flavoured dinnerware. Return to your office and prepare for profit.
Successful websites built on‘good foundations'
Eight six per cent of UK businesses do not realise building a website should always start with 'good foundations'.

Matt Paines's Articles