Mark Silver's Articles in Small Business

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Mark Silver's Articles in Small Business

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Business in the Days of Awe: Connection How to truly connect with your prospects. Business in the Days of Awe: How to never hear a prospect objection again. Prospect objections can feel like a kick in the stomach. Your spiritual heart holds the key to avoiding getting kicked, and closing the sale. How To Win Compassionately Play to win? Isn't that attitude for heedless, heartless business people? Well, it depends on how you define 'winning.' Is it okay not to give all your profit back to your clients? You finally made the leap and are getting paid a price that feels good. Except that it's itching the back of your neck, the back of your heart. You're uncomfortable. Next thing you know, you're working twice as hard, putting in extra hours, doing all kinds of extras for your clients. You're exhausted. And you only raised your prices 20%-- why is it that you feel like you're working -harder- than y Is Your Athenticity Creating Growth Or Stagnation? Authenticity, being yourself, is the foundation of your health, and the health of your business. But, it can also be a source of stagnation, and, eventually, your death. It has to do primarily with how many of us learn. Marketing And Copyright Lessons From The Dead No matter how much inventory you have, or how large your customer base, the viability of your business depends on the flow of your thinking, your creativity, your presence. What do you do when someone steals your hard work? Send a thank-you note. Repeat after me: I have only one business Imagine you're ten years old, and there are huge stacks of cardboard boxes towering over you. It's a maze. It's a fortress. And you're allowed to climb all over them. Inside every single one of those boxes is a dozen bottles. Fine wines, liquor, you name it. It may sound like a caterer's dream, but I was just hanging out in the warehouse of my grandfather's wine store. My parents worked with him, Smoothing cashflow when your business is small or new A participant in the Opening the Moneyflow Course has a fairly minimal email list of potential clients, about 80 or so. It's enough to bring in a few clients, but not enough to keep her pipeline full. While she's ramping up to increase the list, which is growing every week, she's still facing that cashflow issue: how can you keep a steady cashflow with just a handful of clients, before your market When Being Pushy Is The Best Thing To Do It takes a lot more effort and energy to gain a new customer, than it does to continue to serve a customer that already loves and trusts you. Have you avoided being pushy, and abandoned your customers when they need you most? When To Raise Your Prices, Without Feeling Evil About It. There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your cusotmers. Why you make some business mistakes over and over Why do you make certain mistakes over and over again? No matter how hard you try to fix or control the situation, they seem beyond your control. For instance, I was working with a client recently who has a number of staff working under him, and wanted to delegate to them efficiently. And the same problem showed up in employee after employee.

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