General Categories Arts and Humanities Automotive Business Computer Family and Home Finance Food and Drink Health and Fitness Internet Legal Politics Recreation and Sport Reference and Education Reviews Self Improvement Society Technology Travel and Leisure Writing All Categories More Link to Us Privacy Policy Terms of Service Submission Guidelines Search uPublish.info opens in new window	Mark Silver's Articles in Marketing Show All|Display Category|Title|Newest|Oldest Why Marketing Often Feels Sleazy (and How to Avoid It) "How do you create marketing that can possibly explain spiritual healing in a way that will attract people in?" It's a good question. But...The truth is: you can't. But that's okay, because your marketing language isn't there to attract people in. So forget about trying to attract people with your words. I'll tell you what you will be doing with your words, in just a minute. How your friends destroy your marketing message. A lot of blood, sweat, and tears goes into crafting your 'elevator speech' (I hate that term). You've probably agonized over it, striving to catch just the right tone and wording. Finally, you're (hopefully) finished. For the final blessing, you turn to your friends and colleagues, and test it out. They respond: "That's great! I love it. Go for it." They've just killed you with kindness. If you resist marketing, then you can be great "I've tried to market myself for years. I've worked with coaches, counselors and healers of all stripes. They all tell me I need to work through my resistance to marketing, and yet I still hate it." My heart was breaking. I was speaking with someone who had the seeds of an amazing business, one that had been limping along for years, never expanding beyond a small handful of dedicated and raving fa When networking events feel like a drag Going to networking events is kinda one of those things you are 'supposed' to do for your business. Some people love'em, some people hate'em. But, the truth is, especially for a new business, making face-to-face and heart-to-heart contact with people is incredibly powerful. Unfortunately, networking events can seem like pretty gross, low-energy, artificial affairs, with people glad-handing left a Why Attraction is a Mistake in Marketing. Coffee shop. The background beat of some silly pop music. Buzz of conversation. The glow of laptop screens. And then, one near the counter, the other in a window seat, they both look up, and their eyes meet. Attraction! Next thing you know, they're picking out paint colors, and sharing chores in some nice little house in the neighborhood. It's a cozy picture, isn't it? If only your clients would Marketing Without Spending Your Life Trolling the Internet "I'd rather be rock climbing, hiking, spending time outside than in front of a computer. And, it all feels so useless, like nothing works anyhow. I'm spending my life energy in front of the computer, I feel like , and it's not moving my business forward!" That's what a client of ours was telling us. And how about you? You're staring at a screen now. How many hours do you spend in front of a computer to make your business work?	Publish for Free Sign Up For Free Learn More Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login Publishers Article RSS Feeds Link to Us Contact Us Article Aids U Publish Store Article Directories Word Count Utility Search U Publish by: Keyword

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