General Categories Arts and Humanities Automotive Business Computer Family and Home Finance Food and Drink Health and Fitness Internet Legal Politics Recreation and Sport Reference and Education Reviews Self Improvement Society Technology Travel and Leisure Writing All Categories More Link to Us Privacy Policy Terms of Service Submission Guidelines Search uPublish.info opens in new window	Mark Silver's Articles Display Category|Title|Newest|Oldest Why Dreaming Big Can Keep You Small I've read numerous times where small business owners are encouraged to "dream big." To come up with huge mission statements that include dominating your industry, or becoming the premier or best-known at whatever you do. These mission statements are killing your heart and your business. Why giving clients more choices means they'll never buy You're really wanting to be thoughtful and accommodating. You want to make your clients and customers comfortable, so they can have things the way they like it. So you start making up offers, each with different options and flavors. Eventually you have a menu of ten options. And no one's buying. Is it your marketing? Or your menu? Why less passion is better for business I just googled 'Passion in Business' and came up with 82,900,000 hits. And, according to the first several pages of hits, everyone says that you must have passion to succeed in business. 'Fuel your passion' is the watchword. Why this quest for passion? Of course, passion can feel wonderful, but do you really need it to succeed in business? What happens when you don't have it? Why Marketing Often Feels Sleazy (and How to Avoid It) "How do you create marketing that can possibly explain spiritual healing in a way that will attract people in?" It's a good question. But...The truth is: you can't. But that's okay, because your marketing language isn't there to attract people in. So forget about trying to attract people with your words. I'll tell you what you will be doing with your words, in just a minute. Why Poverty Consciousness Is More Effective Than Abundance Thinking. It's always painful to me watching folks trying to reeeaaaacccchhhhh for an "abundance consciousness" and repeatedly fall short of it. If that's your experience, I urge you to leave 'abundance consciousness' in the dustbin, and settle back into the only thing that I've seen work consistently: cultivating a healthy poverty consciousness. Why You Don't Want Michelangelo Working On Your Website If you aren't being commissioned to paint the ceiling of your website by a fabulously wealthy Pope, and if you aren't trying to stun your visitors with beauty, I suggest you relax, just a little bit, any attachment you might have to beauty and uniqueness around your website. Why you make some business mistakes over and over Why do you make certain mistakes over and over again? No matter how hard you try to fix or control the situation, they seem beyond your control. For instance, I was working with a client recently who has a number of staff working under him, and wanted to delegate to them efficiently. And the same problem showed up in employee after employee. Why You Should Sell Something Before It Exists I don't know if you've noticed, but there seems to be an awfully loooooooong lag time between thinking of a new offer, creating the offer, and then finally having it in your grateful customers' hands. Most major corporations take, on average, 18 months to think of a new product and get it out into the marketplace. But it takes most small business owners between 30 and 40 years. Why You Shouldn't Handle More Than Three Projects As I write this, my wife Holly, myself, and our assistant Kate are planning to meet in a couple of hours. And why? So we can put a bunch of absolutely amazing and wonderful ideas on the back burner, and do nothing about them. It's probably not such a surprising idea for you, that you're supposed to prioritize your projects, and only focus on a few things at a time. Why your business needs a peer-led Mastermind group Every time I teach a class, and build in the buddy system, people are blown away by how much -easier- everything is, just from not doing it alone. And not just getting stuff done, but the insights, the perspective shifts. Everything changes when you aren't solo. Why Your High Prices May Really Be Too Low It may never have dawned on you the true difference between being an employee, and running a business. There are a lot of miniscule tasks that need to be done. Do I pay myself, or someone else, for all of these details? Writing Articles That Get Read, Remembered And Recommended You already know that writing articles will help your business. But, maybe you still have a question. How do you write a great article for your business? 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