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Lorraine Ball's Articles in Marketing

  • If At First You dont Succeed Try Try Again
    When I was growing up my parents often encouraged me to try something more then once. One of the best lessons occurred when I tried to ride a bicycle.
  • Creativity is a Round Process
    In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas and
    multiple possibilities begin with a "Round Process". Research - Originate
    - Unite-Nurture -DoIt!
  • How to Save Green, when Buying Blue
    In the mid-Fifteenth Century, when Johann Guttenburg brought moveable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all part of the day-to-day operations of every business.
  • Business Tools - Your Brochure
    At some point, every small business creates a brochure, but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!
  • Company Newsletters
    Are you thinking about starting a customer newsletter?
    If done well, newsletters are a great way to touch your customers and
    potential customers. Over time, your newsletter builds credibility. It
    helps create a sense of familiarity with your organization.
  • CONTENT MANAGEMENT YOUR COMPETITIVE EDGE
    You return home after a networking event and empty your pockets, putting the business cards you collected onto the desk.

    What comes next? If you are one of those people who organize them in neat piles, tied with a rubber band and a promise to get to them someday, just toss them in the trash! Why - because people have a short memory.
  • How to Save Green When Buying Blue
    When it comes to buying print savvy marketers know lots of ways to save money. Lorraine shares some of her favorite tips.
  • Lessons from the Kitchen
    Years ago my mother told me the secret to making a great stew. I am not much of a cook, but her advice makes a lot of sense when you are trying to build a great company, product or brand:
    1. Use a variety of ingredients for distinctive taste.

    2. Be patient - Cook over a low heat, slowly to allow the flavors to build.

    3. Follow a recipe, but don't be afraid to adjust the seasonings to perso
  • Cherries and Other Marketing Tips
    A word of mouth marketing plan begins with the right words. In this article we explore how to avoid confusion when explaining your products or services
  • Who Are your Secretaries
    Often the best conduits to the marketplace are not the most obvious. For example the success of Post-it-Notes began with secretaries, not executives. The same might be true for your product.
  • No More Cold Calls
    The article talks about how to generate sales and customers with out the use of Cold calling. After five years of actively networking in the local community, my business is referral driven. When I need to increase my sales volume, I make calls, but not cold calls. I make warm calls to my Power Team.
  • Street Marketing
    Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan. It is important to look at census data and local real estate and business publications to find uncover neighborhood trends. Read more on how Street Marketing leads to success!

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