Small Business Profit Begins with Intelligent Pricing StrategyWhat is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer.
If At First You dont Succeed Try Try AgainWhen I was growing up my parents often encouraged me to try something more then once. One of the best lessons occurred when I tried to ride a bicycle.
Creativity is a Round ProcessIn a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas and
multiple possibilities begin with a 'Round Process'. Research - Originate
- Unite-Nurture -DoIt!
How to Save Green, when Buying BlueIn the mid-Fifteenth Century, when Johann Guttenburg brought moveable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all part of the day-to-day operations of every business.
Are you Linked InAs a confirmed networking junkie, I am always looking for my next fix. My
new fix is LinkedIn. An on-line social network, Linkedin is often
described as FaceBook for professionals.
Business Tools - Your BrochureAt some point, every small business creates a brochure, but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!
Company NewslettersAre you thinking about starting a customer newsletter?
If done well, newsletters are a great way to touch your customers and
potential customers. Over time, your newsletter builds credibility. It
helps create a sense of familiarity with your organization.
CONTENT MANAGEMENT YOUR COMPETITIVE EDGEYou return home after a networking event and empty your pockets, putting the business cards you collected onto the desk.
What comes next? If you are one of those people who organize them in neat piles, tied with a rubber band and a promise to get to them someday, just toss them in the trash! Why - because people have a short memory.
Want To Double Your SalesTwo years ago, my firm Roundpeg suffered from split business disorder and as the owner, so did I. Offering marketing services for small business owners, we also offered team building and training services to Fortune 500 firms.
How to Save Green When Buying BlueWhen it comes to buying print savvy marketers know lots of ways to save money. Lorraine shares some of her favorite tips.
Lessons from the KitchenYears ago my mother told me the secret to making a great stew. I am not much of a cook, but her advice makes a lot of sense when you are trying to build a great company, product or brand:
1. Use a variety of ingredients for distinctive taste.
2. Be patient - Cook over a low heat, slowly to allow the flavors to build.
3. Follow a recipe, but don't be afraid to adjust the seasonings to perso
SuperSize Your Sales!Loyalty is not static. Your competitors are always out there, trying to make even your best customers try something new. The research shows that it is best to strike when the iron is hot! When the customer is in a buying mode, help them buy. You may not get another chance later.
Cherries and Other Marketing TipsA word of mouth marketing plan begins with the right words. In this article we explore how to avoid confusion when explaining your products or services
Who Are your SecretariesOften the best conduits to the marketplace are not the most obvious. For example the success of Post-it-Notes began with secretaries, not executives. The same might be true for your product.
No More Cold CallsThe article talks about how to generate sales and customers with out the use of Cold calling. After five years of actively networking in the local community, my business is referral driven. When I need to increase my sales volume, I make calls, but not cold calls. I make warm calls to my Power Team.
Street MarketingStreet Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan. It is important to look at census data and local real estate and business publications to find uncover neighborhood trends. Read more on how Street Marketing leads to success!
