Show Some CleavageExcite your customers by giving them a glimpse of what you've got and how it can help them. Use action words to lead them down the path you want to travel and then tell them what to do - whether it's signing up for your mailing list, buying your product or calling for a consultation. Mostly importantly, be sure to follow through because no one likes a tease.
To, Too or Two - That is the QuestionWhen I travel around the Web looking at different Web sites I know that many lose credibility with me immediately when I spot a typo - and I spot a lot of them. Far too many actually! Take the time to learn (or relearn) grammar. You'd be surprised how much sense it actually makes now that you're an adult and you don't HAVE to learn it. Practice your writing skills and look up words when you're not
I Should Have Been on Oprah, But There's Still NascarMost businesses should have a grammar consultant on call 24/7 - you never know when the misuse of a word could land you in hot water! Whatever industry you're in, writing wisely is always a plus.
How Time Affects WritingDoes it really make a difference if we say daylight or standard time? Well it can and it's especially important to pay attention to differences when you're planning meetings that will be attended by people all over the world. That is something that never used to be a consideration - can you imagine 10 years ago planning meetings with employees or colleagues all over the world? I couldn't.
Ten Ways to Add Value to Your ServicesWhat does it mean to add value to your services and why is it important? There are millions of small businesses out there. You need to create ways to stand apart from the crowd. Value added services are one way to do that. What exactly an added value is will vary based on whether a client is a prospect, a current client, or a past client.
How to Make Money Writing and Selling e-BooksMany successful infopreneurs generate a great deal of passive income selling information online. The most obvious advantage of being an infopreneur is the low overhead and high earning potential. Once you've written an e-Book, tele-seminar, e-course or other information product, it can be sold over and over again. It is even better than selling a traditional book because you do not have to print a
How to Research Your Topic and Make Sure Your Information is ValidWeb research demands a skeptical eye. As far as information goes, the Internet is an unregulated arena full of wannabe experts who often express and perpetuate absurd misconceptions. Check your facts and make sure you have or can find the evidence to back up any statements you take from the Internet.
How to Write an e-Book that Generates CashMake sure you get to know your reader before you start writing. Find out what they need or what they want; the problems they face. The style of your writing as well as the tone and length will depend on your reader. Do a little research and determine your reader's age range, gender, interests, socio-economic group and whether or not they're computer literate. The more you know about your reader, t
Six Steps to Better Editing and WritingFollow the steps discussed in this article to develop an efficient and effective method of proofing and editing your writing.
What is a Participle and why is mine Dangling?The majority of small business owners rely on the written word to convey their message, communicate their services and attract their customers. If that writing is not clear, concise and comprehendible you could be losing customers and money!
Landing Clients - It's all in the BaitDefining a target market is like fishing with a lure. As a business owner, you increase your chances of successfully landing clients by careful defining your target market. How old are they? Where do they shop? How much money do they make? Where do they live? What are their hobbies? Where do they work? If you spend some time gathering this information, you'll know where to cast your line and how t
