Ken Mathie's Articles

Manage Your Career - Begin With the End in Mind
Know where you are going in life! To achieve that, there's only one place to start that's inside your mind.

Creating a vision and a mission of what you want out of life will provide you with some direction and momentum to move forward and manage your career.
How to Put Together a Winning CV Part Two CV Layout
CV Layout: The following are the sections that should be displayed in your CV, typically in the order suggested although some variations can be incorporated, these are mentioned later in the document, for now look at this for an illustration:
The Right Way To Use Email For Marketing
There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who
have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their
email address in a mailing list which means that your mails are not considered spam because they were 'opted' for. Here's why.
Frequency Of Your Ezine
Well, your E-Zine is all put together. Your site is up. Everything is ready to go. There's just one problem. You don't have a clue how often you should send out your email or update your site, depending on whether your doing an email E-Zine or a web based one.
Shape Up The Content For Your Ezine
We are down to the home stretch. You've got your Ezine laid out, you have gotten some good content for it and now you want to put the whole thing together in a nice neat little package with a pretty bow so that your readers will have an experience that they can honestly say was worth the zero cents they paid to subscribe.
How To Profit From Free Resale Rights
Even some of the most experienced Internet marketers scratch their heads trying to figure out how they can make any money when somebody tells them to give their resale rights package for free. Where does the money come in if I'm just giving the stuff away?
Creating A Marketing Plan
Creating a marketing plan is where most people fall flat on their face. The Internet is such a vast place with so many different methods of advertising that it is very easy to get lost and lose focus.
Resale Rights And List Building
You've heard it said a million times before. The only way to make money online is to build your list. This doesn't mean to build a list of people who have bought for you. It means to build a list of potential customers.
Creating Perceived Value
Regardless of whatever it is you are selling, you have to create what is called perceived value. In other words, if somebody sees your resale rights package,
resale rights package, after reading the description they have to walk
away from their reading saying to themselves,
Creating Your Unique Selling Point
No matter what you're selling, whether it is your own product or a resale rights package, you need to have a unique selling point, or what they call in the advertisement business, a hook.
The Different Types Of Resale Rights
Resale Rights. Some people have a pretty good clue of what that means. Others are totally in the dark. But very few realize that resale rights are kind of like Heinz Ketchup.
Resale Rights Building A Subscriber Base
Probably the most difficult part of Internet marketing in general, whether it's in promoting a resale rights package or just selling dog food, is building a subscriber base. How do you get people to sign up for your newsletter or e-zine or whatever form of communication you intend to use in order to get your offer to these people? Hopefully, after you read this, you'll end up with a few good ideas
Resale Rights - Getting Organized
So, you're going to get into the resale rights business. Maybe you've seen just the product that you want to sell, or maybe you've decided that you're going to create your own resale rights package. Great! But where do you start? Hopefully after reading this article you'll have a pretty good idea of where to start and a decent foundation when you do.

Ken Mathie's Articles