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Kelly Robbins's Articles in Business Show All|Display Category|Title|Newest|Oldest Creating value for patients Adding value is not one of those management buzz words we use loosely but don’t really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it — or pay very little, compared with its value to the customer. Why everyone that provides a service should sell a product Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that they claim as their own. Uncovering your hospitals strengths We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things. Attract New Clients with Giveaways Attracting new clients, especially the right kind of client, can be easy. Simply give away free information. Clients learn more about you and you easilty attract clients that you like to work with. Which is better...fast or perfect? In this article we examine which is better; doing things quickly and getting them done or striving for perfection. Why you need to stake your claim What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors. Your Dream Clients It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people. 6 steps to eliminate your fear in choosing a niche Many people stuggle with the notion of narrowing a niche. This fear is universal. It doesn't just apply to copywriters. And it doesn't just apply to the healthcare industry. Many people are afraid that there's not enough work in one specific industry, or that they will turn away potential clients by being too specific in who they work with. Continuing Your Education When You're Self Employed Being the best that you can be means continuously learning and growing. The best are always learning about industry trends and best practices, looking for the best and most efficient ways to run their business or department. On that note I put together a list of inexpensive ways and alternative ways for you to keep growing and educating yourself Stand on the Rooftop and Declare Your Niche! Declare a niche. Easier said than done for many of us! If you're having a hard time building a client base or are tired of working harder than you need to every time you do get a client because they have unique needs, than you need to pick one specific area to be an expert in. Identifying dream clients - key to success Who are your dream clients? If I asked you right now could you tell me? Have you taken the time to identify what your ideal or "dream" client is like? Written a detailed description of them? Whether it's a doctor that would fit perfectly into the culture of your hospital or a likely patron for your vitamin store, you must know what your ideal client looks like in order to find them.	Publish for Free Sign Up For Free Learn More Please Support Our Sponsors Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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