Katrina Sawa's Articles in Sales

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How Does Your Direct Mail Pull? Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action. How to Cold Call The Right Way to Build Your Small Business If you really want to cold call then you'll want to make sure you take some time to develop a good script to grab their attention and get to the point in the first sentence or question. Practice your script on friends and colleagues, role play. When you do start to use it, try it out on the coldest leads you have not the hot ones, save them for when you have more practice or you may blow some big opportunities. 10 Simple Ways to Follow Up with Prospects If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads.

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