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Joshua Feinberg's Articles in Marketing

  • Training Seminar Tips and Tricks For Solutions Providers Part 1
    Training seminars are a marketing strategy that every Solutions Provider should seriously consider. The following tips and tricks are designed to help you sponsor a highly successful training seminar.
  • Professional Networking Tips For IT Consultants: Part II
    Professional networking is THE way to make business contacts, identify leads, and turn those leads into sales. Here is the second set of tips to help you be effective when professional networking.
  • Relationship Marketing - Rules For Success Part 2
    Relationship marketing can be a really powerful way to grow your business. The process requires time and patience but you can reap great rewards if you commit to relationship marketing.
  • Business Groups - Make the Most of Your Membership
    Business groups provide excellent marketing and networking opportunities. Finding the right group and getting used to the experience are key to maximizing your membership with the business group.
  • Networking Events - Use Your Time Wisely
    Networking events provide an effective way to meet and connect with potential clients. The key to your success though, is to quickly assess the "sweet spot" potential of the people attending the networking event.
  • Computer Consulting: Don't Market the 90's Way
    Computer consulting businesses shouldn't tout their certifications as their main marketing messages. Focus on building your own brand identity in computer consulting.
  • IT Marketing: Measuring the Response
    IT marketing is a waste of money unless you know which of your efforts are resulting in new business. Track your results and measure your profit from your various efforts in IT marketing.
  • IT Marketing: Finding Your First Clients
    IT Marketing can be greatly aided by getting client referrals. To get your first referral customers, volunteer your time with a well-deserving charity and ask for referrals, thereby expanding your IT marketing.
  • IT Marketing: What's the Time Frame for Business Success?
    IT Marketing can take some time to bring the results you want. Expect 3-6 months until you'll start receiving payoff from your IT marketing.
  • IT Marketing: Using Speaking Engagements
    IT marketing can be accomplished in a number of ways, including by giving speeches or seminars. Find sweet spot prospects and keep your talks short to help this form of IT marketing.
  • IT Marketing: Successful Seminars
    IT Marketing efforts are helped by holding seminars. Educate your audience about IT, capture their contact information and follow up with more IT marketing
  • IT Marketing Sales Copy That Delivers
    IT marketing requires well-written copy. In this article, you’ll learn some tips for delivering the maximum impact in your IT marketing.
  • IT Marketing: Direct Mail Tips
    IT marketing can include direct marketing materials. To get a good response, address the readers’ problems and needs instead of yours in your IT marketing.
  • IT Marketing: Postcard Case Study
    IT marketing is well-served by mailing targeted postcards. Don’t expect a huge return on your investment by just sending out a few hundred cards for your IT marketing.
  • IT Marketing: Improving Postcard Response
    IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.
  • IT Marketing: The Benefits of Direct Mail Postcards
    IT Marketing can be accomplished relatively inexpensively by utilizing direct mail postcards. Target your recipient, lead them to a seminar or other freebie and enjoy the rewards of this form of IT marketing.
  • IT Marketing: Multi-tasking is Key
    IT Marketing requires doing several marketing tasks simultaneously. Pick 3 or 4 and do them for several months, than eliminate the ones that don’t work and add new ones to continue with IT marketing.
  • IT Marketing: Know the Decision Maker
    IT marketing requires you to know who the decision maker is. In this article, you’ll learn why it’s important and how to find the decision maker for your IT marketing.
  • IT Marketing: Good Elevator Speeches
    IT marketing requires good elevator speech. In this article, you’ll learn some examples of good elevator speeches so you can convey what you need to with your IT marketing.
  • IT Marketing: Using Your Elevator Pitch
    IT marketing requires an effective elevator pitch that you need to be ready to use. This article will give you some samples of effective elevator speeches and when to use them for your IT marketing.
  • IT Marketing: Your Elevator Pitch
    IT marketing requires you to develop an elevator speech. Develop an elevator speech that is effective and you feel comfortable saying it repeatedly so you can use it for IT marketing.
  • IT Marketing: Find the Decision Makers
    IT marketing requires you connect with the people who can make the decision to hire you. Get to know your partner program rep and see it help your IT marketing.
  • IT Marketing: Use Trusted Business Advisors
    IT marketing can be given a boost by developing relationships with professionals who dispense advice on many different business aspects to their clients. Accountants are a particularly good occupation group to build relationships with for IT marketing.
  • IT Marketing: Rewarding Referrals
    IT marketing can benefit from forming partnerships with other professionals and rewarding them for the referrals they give you.
  • IT Marketing: Join Organizations
    IT marketing is greatly helped by joining organizations and building trust with people. The more people you know, the more referrals you can get for your IT marketing.
  • IT Marketing: Join Organizations to Build Relationships
    IT marketing by way of referral is best served by joining networking organizations. Find a niche and become active in organizations to help your IT marketing.
  • IT Marketing: Establishing Credibility
    IT marketing can be greatly helped by getting references. In this article, you’ll learn what to get in your references and how to use them for IT marketing.
  • IT Marketing: How to Ask for Referrals
    IT marketing is made much easier by getting referrals from your clients. Ask them if they know of anyone who could use your services and use those referrals to help with your IT marketing.
  • IT Marketing: Mailing to Your Current Customer Database
    IT marketing can get off to a great start by doing a mailing to your current customers. Pitch them to try new services or maximize their current technology through your IT marketing.
  • IT Marketing: Get Your Expertise Across
    IT marketing can be successful by using effective case studies and having the right information on your website. Follow these suggestions and improve your IT marketing
  • IT Marketing Secrets on Seminars and White Papers
    IT Marketing involves letting potential customers know what their problems are and how you can fix them. Holding seminars and offering white papers are great ways to perform IT marketing.
  • IT Marketing: Using Testimonials
    IT marketing materials can be helped by using client testimonials. Make it easy for your clients to provide you with testimonials and enjoy the benefit it provides to your IT marketing.
  • IT Marketing: Benefits Focused Sales Letter
    IT marketing can take the form of long sales letters. When you hit your prospects’ hot buttons, you’ll experience success with your IT marketing.
  • IT Marketing: A Case Study
    IT Marketing can be expensive. Don’t make the mistake of being just like everyone else in your IT marketing.
  • IT Marketing: Sell Your Expertise
    IT Marketing needs to be unique to be effective. Sell your experience and your unique background to be successful at IT marketing.
  • IT Marketing: Ways to Grow Awareness of Your Company
    IT Marketing involves letting potential customers know what their problems are and how you can fix them. Holding seminars and offering white papers are great ways to perform IT marketing.

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